Une nouvelle couverture des questions de fiabilité pour les sites d'évaluation. L'article cite les cas de l'ASA et de la FTC référencés par KwikChex.

Travel websites implement new policies on reviews after investigation

Credits: abc15.com By: Adam Slinger

“Travel websites are scrambling to crackdown on fake reviews before the summer vacation season after a new study alluded that some hotel owners and staff were writing false reviews under the pseudonyms of tourists

In February, the United Kingdom’s ‘Advertising Standards Authority’ said the claims on TripAdvisor.co.uk , including “reviews you can trust” and “more than 50 million honest travel reviews and opinions from real travelers”, were misleading.”

Extraits ci-dessus et lire l'article complet sur www.abc15.com

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