Posts Tagged
‘advertising watchdog’

Advertising watchdog rap for Tripadvisor

1st February 2012

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advertising watchdog, ASA, KwikChex, reviews, Travolution, tripadvisor

All News/Blog, Blog, KwikChex In The Media

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Credits: Travolution ‘A complaint about the authenticity of Tripadvisor reviews has been upheld by UK watchdog the Advertising Standards Authority. The complaint by online reputation specialist KwikChex Ltd centred on the site’s claims of the authenticity and trustworthiness of its reviews. Tripadvisor had claimed the site featured more than “50 million honest travel reviews and […]

TripAdvisor faces probe over ‘10 million fake hotel reviews’

2nd September 2011

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Advertising Standards Authority, advertising watchdog, ASA, Billy Kenber, David Coles, Domaine aux Quat'Saisons, KwikChex, the times, tripadvisor, www.thetimes.co.uk

All News/Blog, Blog, KwikChex In The Media

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Credits: The Times By: Billy Kenber “The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false.” “Chris Emmins, of the online reputation management company Kwikchex, has been studying TripAdvisor for eight months and said that he believed […]

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