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Credits: The Guardian By: Roy Greenslade ‘Canny consumers do not take adverts at face value. According to a research study, once they come across an ad they go online to check out reviews of the advertised product or service – but do they get the correct and fair information?’ ‘KwikChex says: “If consumers see negative opinion results, […]

The rise in the influence the internet has on consumers has seen one particular element rise exponentially – the online review. Previous surveys have demonstrated how online reviews affect buying behaviour and even share prices. Now research carried out by KwikChex, the leading reputation management and quality assurance business, is revealing how advertising is being substantially undermined by conflicting online information. Surveys conducted […]

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