Posts Tagged
‘ASA’

ASA uphold another complaint against Paul Coleman

18th May 2021

Advertising Standards Authority, ASA, Gambling, Paul Coleman, www.private-syndicate.co.uk

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The UK Advertising Standards Authority (ASA) has upheld a complaint against Paul Coleman. A complaint has been raised against website www.private-syndicate.co.uk, which encourages gambling as an alternative to employment. The complainant challenged the claims about the “100% Lifetime Money-Back Guarantee” of the VIP Inner Circle Service. After four months without making a profit, the complainant […]

ASA rules on more misleading debt advice ads

14th April 2021

ASA, debt relief, Flexible Digital Solutions Ltd, https://save-extras.com, https://wiseoldmary.co.uk, Save-ExtraS, TFLI Ltd, Wise Old Mary

KwikChex has previously reported on the Advertising Standards Authority rulings in favour of the Money and Pensions Service, which had challenged the legitimacy of paid-for search advertisements promoting debt relief solutions. The ASA has now ruled against two further companies promoting debt relief advice via paid-for Facebooks ads. A number of concerns were raised regarding […]

ASA uphold complaint against LC International Ltd t/a Ladbrokes

12th February 2021

Advertising Standards Agency, ASA, Gambling, Ladbrokes, LC International Ltd

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The UK Advertising Standards Authority (ASA) has upheld a complaint against LC International Ltd t/a Ladbrokes. A complaint was raised regarding a video on demand (VOD) ad for a Ladbrokes mobile phone app, which was aired on All4 on 25 October 2020. “The complainant challenged whether the ad depicted gambling behaviour that was socially irresponsible.” […]

ASA cracks down on misleading debt advice ads

2nd February 2021

ASA, debt relief, Fidelitas Group Ltd, National Direct Service, Step Debt Support, stepdebtsupport.co.uk, stepdebtsupport.org.uk, writeoffmydebt.com

The latest Advertising Standards Authority investigations have ruled in favour of the Money and Pensions Service, which challenged the legitimacy of paid-for search advertisements promoting debt relief solutions. A number of concerns were raised regarding the companies Fidelitas Group Ltd and National Direct Service including – Misleading ads suggesting associations with the Government and charities […]

ASA Uphold Complaint against Profit Accumulator Ltd

22nd December 2020

Advertising Standards Authority, ASA, Bonus Accumulator, Gambling, Profit Accumulator Ltd

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The UK Advertising Standards Authority (ASA) has upheld a complaint against Profit Accumulator Ltd. Concerns were raised regarding both “A paid-for Facebook post and a website for casino bonus hunting service Bonus Accumulator” which were seen in June 2020. “The complainant challenged whether the claims: 1. ‘This is my 45th day of isolation … this […]

ASA Crackdown on Misleading COVID-19 Antibody Tests

16th October 2020

360 Health Ltd, Advertising Standards Authority, Antibody test, ASA, Corona Test Centre, Coronavirus, Covid-19, Immunity, London Vaccination Centre, Solihull Health Check Clinic, XMedical Ltd

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We published an article in July highlighting the UK Advertising Standards Authority’s steps to remove online ads promoting untested cures and treatments for Coronavirus. This came after complaints had been raised against companies using their websites and social media accounts to advertise unlicensed IV booster drip treatments for Coronavirus. Click here to read the previous […]

ASA Uphold Complaint against ElectraWorks Ltd t/a Foxy Games

13th October 2020

Advertising Standards Authority, ASA, ElectraWorks Ltd, Foxy Games, Gambling

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The UK Advertising Standards Authority (ASA) has upheld a complaint against ElectraWorks Ltd t/a Foxy Games. A complaint was raised against a “paid-for Google search ad for Foxy Games, seen on 11 July 2020, which was displayed when the search term ‘make money online’ was used, stated ‘Earn Money Online – Foxy Games – Play […]

ASA Crackdown on Untested Coronavirus Cures and Treatments

18th July 2020

Advertising Standards Authority, ASA, Coronavirus, Cosmetic Medical Advice UK Ltd, Covid-19, Reviv UK Ltd, The Private Harley Street Clinic

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The UK Advertising Standards Authority (ASA) has taken steps to remove online ads promoting untested cures and treatments for Coronavirus. A number of complaints have been raised against companies using their websites and social media accounts to advertise unlicensed IV booster drip treatments for Coronavirus. Click here to view complaint against Cosmetic Medical Advice UK […]

ASA Uphold Complaint against Paul Coleman

17th July 2020

Advertising Standards Authority, ASA, Gambling, Paul Coleman, www.makelifeincome.com

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The UK Advertising Standards Authority (ASA) has upheld a complaint against Paul Coleman. A complaint has been raised against website www.makelifeincome.com, which encourages gambling as an alternative to employment. The complainant challenged the claims about the success rate and uniqueness of the system that had been developed by the advertiser. The ASA also challenged whether […]

KwikChex – some of the highlights of 2016

31st December 2016

2016, ASA, BBC, highlights 2016, KwikChex, Mirror, Sun, year review

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For the video summary of our 2016 highlights on YouTube - click here January KwikChex in Middle East & Asia January saw KwikChex visiting clients and carrying out investigations in the UAE and Asia. We were once again particularly indebted to long term KwikChex clients and friends Max Hart and Dong Chi Thuy of [...]

ASA Uphold Complaint against Timeshare Relief UK

15th March 2016

Advertising Standards Authority, ASA, KwikChex, timeshare, Timeshare Business Check, Timeshare Relief, Timeshare Relief UK, Timeshare Task Force, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Timeshare Relief UK. A complaint was filed with the Advertising Standards Authority (ASA) in October 2015. The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org which KwikChex manages. The complaint challenged whether the […]

ASA Uphold Complaint against Easy Consulting SL

11th March 2016

Advertising Standards Authority, ASA, directresortsinternational.co.uk, Easy Consulting, KwikChex, timeshare, Timeshare Business Check, Timeshare Task Force, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Easy Consulting SL t/a www.directresortsinternational.co.uk. The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org which KwikChex manages. The investigation by KwikChex challenged that the ad (“All our luxury resorts are from £99 per […]

ASA Informally Resolve Complaint against Senegal Investment

13th October 2015

About Timeshare, ASA, KwikChex, Senegal Investment, Timeshare Business Check, Timeshare Task Force, Uphold Complaint, www.abouttimeshare.org, www.kwikchex.com, www.senegal-investment.co.uk, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Senegal Investment www.senegal-investment.co.uk (website down). The investigation by KwikChex challenged whether the claim “239% RETURN ON INVESTMENT OVER 5 YEARS” was misleading and could be substantiated. Since the website is no longer live and the claim can no longer be […]

ASA Uphold Complaint against Timeshare Solutions Ltd

23rd September 2015

About Timeshare, Advertising Standards Authority, ASA, KwikChex, timeshare, Timeshare Business Check, Timeshare Solutions Ltd, Timeshare Task Force, www.abouttimeshare.org, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharesolutionsltd.com, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Timeshare Solutions Ltd. The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force www.timesharetaskforce.org/ which KwikChex manages. The investigation by KwikChex challenged whether the testimonials by “Steve”, Mrs P Swift, Vicky Tomgue and Mrs Wilson […]

ASA Uphold Complaint against Rapid Sale

16th September 2015

Advertising Standards Authority, ASA, KwikChex, Rapid Sale, www.asa.org, www.kwikchex.com, www.rapid-sale.co.uk

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The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Rapid Sale www.rapid-sale.co.uk. The investigation by KwikChex challenged whether the claim “Stop Repossession/Eviction – Cash in Bank in 7 Days ‘Guaranteed” was misleading and could be substantiated. Rapid Sale provided a statement from their solicitor confirming that, subject to obtaining redemption […]

ASA Informally Resolve Complaint against Easy Consulting SL t/a Exclusive Weeks

4th September 2015

About Timeshare, ASA, Direct Resorts International, Easy Consulting SL, Exclusive Weeks, KwikChex, Timeshare Business Check, Timeshare Task Force, Uphold Complaint, www. directresortsinternational.co.uk, www.abouttimeshare.org, www.exclusiveweeks.co.uk, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Exclusive Weeks https://exclusiveweeks.co.uk/. The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. The complaint challenged the display of a countdown clock promotion which renewed and did not expire on […]

ASA Informally Resolve Complaint against Easy Consulting SL t/a Direct Resorts International

4th September 2015

About Timeshare, ASA, Direct Resorts International, Easy Consulting SL, Exclusive Weeks, KwikChex, Timeshare Business Check, Timeshare Task Force, Uphold Complaint, www. directresortsinternational.co.uk, www.abouttimeshare.org, www.exclusiveweeks.co.uk, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Direct Resorts International https://directresortsinternational.co.uk/. The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. The complaint challenged whether testimonials on the www.directresortsinternational.co.uk website were genuine because the same testimonials were […]

ASA Informally Resolved Complaint against Rapid Sale t/a www.repossessionsos.co.uk

3rd September 2015

Advertising Standards Authority, ASA, complaint, KwikChex, Rapid Sale, www.kwikchex.com, www.repossessionsos.co.uk

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The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Rapid Sale trading as https://repossessionsos.co.uk/ (website down). The investigation by KwikChex challenged the claim on the Repossessions SOS website ”We sell house fast in just 48 hours! We buy any house” was misleading and questioned whether this could be substantiated. […]

KwikChex : World-renowned Online Reputation & Reassurance Services

26th August 2015

Advertising Standards Authority, ASA, KwikChex, online, online reputation, Reassurance, renowned, Reputation, World-renowned, www.kwikchex.com

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We would like to advise that the ASA recently contacted KwikChex with regard to a phrase we used on our website – “World-leading Online Reputation and Reassurance Services”. The ASA pointed out that: “The ASA and CAP view ‘leading’ claims as generally relating to market share, and for other meanings to be accepted (such as […]

‘Sell your timeshare free’ website exposed over £3.5m refund claims

Selltimesharetoday continues to flout advertising rules after an investigation found its claims to be misleading. The original complaint brought forward by the Timeshare Task Force…Timeshare Task Force uses a reputation management firm known as “KwikChex” to challenge adverts for timeshare exit services that it thinks is misleading. Above excerpts and read the full article on […]

ASA report shows 35% increase in complaints about online ads

19th August 2015

Advertising Standards Authority, ASA, e-mails, emails, internet advertising, KwikChex, online complaints, SMS text messaging, www.asa.org.uk, www.kwikchex.com

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The UK Advertising Standards Authority (ASA) annual report for 2014 clearly demonstrated that there are very justifiable concerns regarding misleading content in online /digital advertising and promotion. They reveal a 35% increase in complaints about online advertising. In 2014, the Internet overtook television for the first time as the most complained about medium, with 13,477 […]

ASA Informally Resolved Complaint against Sell Business Fast

31st July 2015

About Timeshare, Advertising Standards Authority, ASA, Informally Resolved Complaint, KwikChex, Sell Business Fast, Timeshare Business Check, Timeshare Taskforce, www.abouttimeshare.org, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Sell Business Fast https://sellbusinessfast.co.uk (website now down). The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. This challenged a statement on the Sell Business Fast website “We Buy Any […]

ASA Informally Resolved Complaint against Sold Faster

31st July 2015

About Timeshare, Advertising Standards Authority, ASA, Informally Resolved Complaint, KwikChex, Sold Faster, Timeshare Business Check, Timeshare Taskforce, www.abouttimeshare.org, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Sold Faster https://www.soldfaster.co.uk (website now down). The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. This challenged a statement on the Sold Faster website “Get a guaranteed CASH offer […]

ASA Uphold Complaint against Timeshare Refund UK www.selltimesharetoday.co.uk

22nd July 2015

About Timeshare, ASA, KwikChex, Timeshare Business Check, Timeshare Refund UK, Timeshare Task Force, Uphold Complaint, www.abouttimeshare.org, www.kwikchex.com, www.loveallinclusive.com, www.selltimesharetoday.co.uk, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Timeshare Refund UK www.selltimesharetoday.co.uk. The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. The complaint challenged that references made on the www.selltimesharetoday.co.uk website stating "Timeshare Refund UK is a 100% [...]

ASA Uphold Complaint against Love All Inclusive

1st July 2015

About Timeshare, ASA, KwikChex, Love All Inclusive, Timeshare Business Check, Timeshare Task Force, Uphold Complaint, www.abouttimeshare.org, www.kwikchex.com, www.loveallinclusive.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Solution For Timeshare https://www.loveallinclusive.com The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. The complaint challenged that references made on the Love All Inclusive website regarding affiliations and memberships with […]

ASA Informally Resolved Complaint against CRP Properties

15th May 2015

About Timeshare, Advertising Standards Authority, ASA, CRP Properties, Informally Resolved, KwikChex, Resolved, Timeshare Business Check, Timeshare Task Force, www.abouttimeshare.org, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding CRP Properties https://www.crpproperties.co.uk/ (Website down) The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. This challenged a client testimonial on the CRP Properties website by connected company CP Berry […]

ASA Informally Resolved Complaint against Pennington McClane

15th May 2015

About Timeshare, Advertising Standards Authority, ASA, Informally Resolved, KwikChex, Pennington McClane, Resolved, Timeshare Business Check, Timeshare Task Force, www.abouttimeshare.org, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Pennington McClane https://www.penningtonmcclaneassociates.co.uk/ (Website down). The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. This challenged the following statements on the Pennington McClane website: “We are an experienced, internationally […]

ASA Informally Resolved Complaint against Sell Your Timeshare Now

15th May 2015

About Timeshare, Advertising Standards Authority, ASA, Informally Resolved, KwikChex, Resolved, Sell Your Timeshare Now, Timeshare Business Check, Timeshare Task Force, www.abouttimeshare.org, www.kwikchex.com, www.timesharebusinesscheck.org, www.timesharetaskforce.org

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The UK Advertising Standards Authority (ASA) has informally resolved a complaint submitted by KwikChex regarding Sell Your Timeshare Now https://www.sellyourtimesharenow.co.uk/. The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. This challenged the following statements on the Sell Your Timeshare Now website: “We are a […]

ASA Uphold Complaint against Solution for Timeshare

The UK Advertising Standards Authority (ASA) has upheld a complaint submitted by KwikChex regarding Solution For Timeshare/. The complaint includes the Swedish version of the site Slapp Din Timeshare The investigation by KwikChex was carried out as part of activities by the Timeshare Task Force https://www.timesharetaskforce.org/ which KwikChex manages. The complaint challenged whether reviews on […]

Mention of KwikChex regarding Skytrax

25th March 2015

ASA, investigation, KwikChex, skift, skift.com, SkyTrax, www.kwikchex.com

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Credits: Skift By: Marisa Garcia Skift.com refers to the KwikChex ASA complaint regarding Skytrax in it’s evaluation of Airline and Airport Awards Above excerpts and read the full article on www.skift.com

TripAdvisor: a history of complaints

25th November 2014

Advertising Standards Authority, ASA, KwikChex, reviews, The Guardian, tripadvisor, www.kwikchex.com, www.theguardian.com

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Credits: The Guardian By: Will Coldwell TripAdvisor’s fraught relationship with the travel industry. Mention of KwikChex’s group action against TripAdvisor over reviews believed unfair and damaging to businesses. Also investigation launched by the Advertising Standards Authority (ASA) in 2011 into TripAdvisor after KwikChex filed a complaint on behalf of business owners upset at what they […]

Mantrav International Update

8th December 2012

Advertising Standards Authority, ASA, KwikChex, Malcolm Hardy, Mantrav, Mantrav International, online defamation

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For the original article click here: https://www.kwikchex.com/2012/09/asa-ruling-re-mantrav Mantrav Fail in Attempt to Sue for Online Defamation Malcolm Hardy, the owner of the Mantrav International business attempted to sue several people in the UK High Court recently, alleging defamation, claiming damages of £150,000 and seeking injunctions to prevent people mentioning his name or that of Mantrav […]

Leading travel review site exposed by advertising watchdogs

8th November 2012

Advertising Standards Authority, ASA, KwikChex, review, SkyTrax, Travelmole, www.airlinequality.com, www.travelmole.com

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Credits: TravelMole.com By Linsey McNeill ‘An investigation by advertising watchdogs into a leading airline and airport review site found it was unable to back up several of its claims, including that reviews on its site were posted by genuine passengers.’ Above excerpts and read the full story on www.travelmole.com

ASA ruling on Skytrax is published

7th November 2012

Advertising Standards Authority, ASA, KwikChex, SkyTrax

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Click here to view the ASA Adjudication on Skytrax

ASA Ruling re Mantrav

19th September 2012

adjudication, Advertising Standards Authority, ASA, KwikChex, Mantrav, Mantrav International

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The UK Advertising Standards Authority (ASA) has published their findings and ruling in the case of Mantrav International. The business was a member of KwikChex, but was suspended due to no evidence being provided to substantiate claims on the website concerning financial bonding. Directors of the business insisted and still insist that such arrangements are in place. Because of […]

TripAdvisor’s $35 Fair Value Could Suffer From Fake Review Concerns

1st September 2012

ASA, fake review, Forbes, Trefis Team, tripadvisor, www.forbes.com

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Credits: Forbes By: Trefis Team, Contributor ‘…lately, the authenticity of the reviews on TripAdvisor’s website has once again come under scrutiny. TripAdvisor was even investigated by the Advertising Standards Agency (ASA) in September 2011 following growing criticism of its apparent failure to monitor fake comments posted on its website. As a result of the investigation, in […]

ASA to investigate Skytrax over airline reviews

14th June 2012

Advertising Standards Authority, ASA, authenticity, KwikChex, reviews, SkyTrax, TTG, TTG Digital

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Airline rating site Skytrax is under investigation by the Advertising Standards Authority over the authenticity of some of its reviews. Credits: TTG Digital “The ASA has launched a formal investigation which will ask Skytrax to prove that some of its reviews, from which it gives airlines a star rating, are genuine. The probe follows a […]

Further coverage of reliability issues for review sites. Article cites ASA and FTC cases referred by KwikChex

9th May 2012

ASA, FTC, KwikChex, review sites, travel websites

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Travel websites implement new policies on reviews after investigation Credits: abc15.com By: Adam Slinger “Travel websites are scrambling to crackdown on fake reviews before the summer vacation season after a new study alluded that some hotel owners and staff were writing false reviews under the pseudonyms of tourists In February, the United Kingdom’s ‘Advertising Standards […]

BBC Fast Track reports on fake reviews and the ASA ruling on TripAdvisor

5th April 2012

ASA, BBC, BBC Radio, Fake Reviews, Fast Track, tripadvisor

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“Reviews You Can Trust”. It always was a bold slogan, but last month Tripadvisor was officially told to remove it from its British website. The country’s advertising watchdog decided you couldn’t tell which reviews were real, and which were simply made-up. But now, one similar site says it may have found a way. Keith […]

Checking in to TripAdvisor’s Hotel Popularity Index

17th March 2012

ASA, KwikChex, Laura Bly, tripadvisor, USA Today, USA Today - Travel, www.travel.usatoday.com

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Credits: USA Today – Travel By: Laura Bly ‘To many hoteliers and their guests, TripAdvisor’s Hotel Popularity Index — a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site — is an indispensable and influential tool.’ ‘While TripAdvisor “does a good job for a lot of people, […]

How Accurate are Online Travel Reviews?

12th March 2012

ASA, Facebook, Gogobot, Google, KwikChex, PeterGreenberg.com, Phil Baker, tripadvisor, www.petergreenberg.com, Yelp

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Credits: PeterGreenberg.com By: Phil Baker ‘It’s easy to find hotel reviews online, but honest, unbiased honest customer reviews are harder to spot. Tech columnist Phil Baker reports on new findings and reviews the latest technology to see if there’s a better way.’ ‘There’s another option that I recently discovered that’s taking a novel approach to […]

TripAdvisor anonymity must end

1st February 2012

Advertising Standards Authority, ASA, Charles Starmer-Smith, KwikChex, reviews, The Telegraph, The Telegraph Travel, tripadvisor

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Credits: The Telegraph Travel By: Charles Starmer-Smith ‘Following the Advertising Standards Authority’s ruling that TripAdvisor can longer claim all its reviews are by “real travellers”, Charles Starmer-Smith calls for the website to re-think the way its reports are checked. There are hoteliers queuing up to welcome the Advertising Standards Authority’s ruling that TripAdvisor can no longer […]

TripAdvisor scolded by UK ad regulator for ‘trust’ claims

1st February 2012

Advertising Standards Authority, ASA, CNN, KwikChex, Marnie Hunter, reviews, tripadvisor, US

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Credits: CNN By: Marnie Hunter ‘Phrases such as “reviews you can trust” and “reviews from real travelers” have misled TripAdvisor users in the United Kingdom, according to a judgment issued Wednesday by the Advertising Standards Authority in Britain. The decision comes in response to a complaint filed by a reputation management firm and two hotels, claiming […]

TripAdvisor reviews can’t be trusted: Website fails to vet comments, says watchdog

1st February 2012

Advertising Standards Authority, ASA, KwikChex, Mail Online, reviews, Sean Poulter, tripadvisor, www.dailymail.co.uk

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Credits: Mail Online By: Sean Poulter ‘TripAdvisor can no longer claim to offer ‘trusted and honest’ reviews, the advertising watchdog has ruled. It said that because the world’s biggest travel website does not vet its 50 million users’ comments, it cannot guarantee they are genuine.’ ‘It has faced claims that some establishments are being given poor […]

Tripadvisor banned from claiming its reviews are real

1st February 2012

Advertising Standards Authority, ASA, Consumer Affairs Editor, James Hall, KwikChex, reviews, The Telegraph, The Telegraph Travel, tripadvisor, www.telegraph.co.uk

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Credits: The Telegraph Travel By: James Hall, Consumer Affairs Editor ‘It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others. The advertising watchdog said that because reviews can be posted on the site without any form of verification, Tripadvisor must no longer claim […]

ASA slams TripAdvisor for claiming reviews are from real travellers

1st February 2012

Advertising Standards Authority, ASA, Carrie-Ann Skinner, KwikChex, PC Advisor, reviews, tripadvisor, www.pcadvisor.co.uk

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Credits: PC Advisor By: Carrie-Ann Skinner ‘Regulator upheld complaint that website doesn’t check comments are from real travellers The Advertising Standards Authority (ASA) has slammed holiday-reviews site TripAdvisor, claiming it’s “misleading” web users. KwikChex Ltd and two hotels made complaints over the site’s claims that it offered “trusted advice from real traveller”, “reviews you can […]

TripAdvisor rebuked over ‘trust’ claims on review site

1st February 2012

Advertising Standards Authority, ASA, BBC, BBC NEWS, KwikChex, reviews, tripadvisor, www.bbc.co.uk

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Credits: BBC News ‘TripAdvisor has been ordered to rewrite some of its marketing claims by the UK’s Advertising Standards Authority. The ruling follows complaints by hotels that the site had said that its holiday reviews could be “trusted”. The watchdog said that the ruling served as a warning to all sites with user-generated material. It […]

TripAdvisor under fire for ‘real traveller’ contribution claim

1st February 2012

Advertising Standards Authority, ASA, KwikChex, reviews, The Guardian, tripadvisor, www.guardian.co.uk

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Credits: The Guardian By: Steven Morris ‘Advertising watchdogs have criticised the travel website TripAdvisor for asserting that all contributions on its pages were honest and from real travellers. But some hoteliers and others in the hospitality trade claim the site is open to abuse, for example from rivals keen to attack an establishment’s reputation. Two […]

Ruling on ‘trusted’ status of TripAdvisor reviews welcomed

1st February 2012

Advertising Standards Authority, ASA, irishtimes.com, KwikChex, reviews, THE IRISH Hotels Federation, tripadvisor, www.irishtimes.com

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Credits: Irishtimes.com By: CONOR POPE, Consumer Affairs Correspondent ‘THE IRISH Hotels Federation has welcomed a ruling published by the British Advertising Standards Authority this morning which prohibits travel website TripAdvisor from claiming or even implying the hotel reviews it carries are “honest, real or trusted”. The federation also called on all travel review websites to […]

Travel website claims ‘misleading’

1st February 2012

Advertising Standards Authority, ASA, KwikChex, reviews, The Press Association, tripadvisor

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Credits: The Press Association ‘TripAdvisor has been told it cannot claim all of its reviews are written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the travel site are genuine are “misleading”. The ruling came after complaints highlighted statements on the TripAdvisor website which claimed: “reviews you can trust”, […]

TripAdvisor ordered by UK regulator to stop claiming reviews are real, honest or trusted

1st February 2012

Advertising Standards Authority, ASA, KwikChex, reviews, Tnooz, tripadvisor, www.tnooz.com

All News/Blog, Blog, KwikChex In The Media

Credits: Tnooz By: Linda Fox ‘The UK advertising regulator upheld a complaint from online reputation firm Kwikchex and two hotels which argued wording on TripAdvisor’s UK website, such as “reviews you can trust…from real travellers…and trusted advice from real travellers”, was misleading because the company could not prove reviews were genuine or from real travellers.’ Chris Emmins […]

Travel website’s reviews criticised

1st February 2012

Advertising Standards Authority, ASA, KwikChex, reviews, Scotsman.com, tripadvisor, www.scotsman.com

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Credits: Scotsman.com ‘An ADVERTISING watchdog has told the travel website TripAdvisor it could not claim that all of its reviews were written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the site were genuine were “misleading”.’ Above excerpts and full story from www.scotsman.com

TripAdvisor’s ‘reviews you can trust’ claims barred by ASA

1st February 2012

Advertising Standards Authority, ASA, Campaign, campaignlive.co.uk, KwikChex, Loulla-Mae Eleftheriou-Smith, reviews, tripadvisor

All News/Blog, Blog, KwikChex In The Media

Credits: Campaign By: Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk ‘The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from “real travellers” or are “honest”, “real” or “trusted”. The Advertising Standards Authority looked into three complaints, one from online reputation management company KwikChex […]

Tripadviser claims of ‘trusted advice’ and ‘reviews by real travellers’ deemed false by ASA

1st February 2012

Advertising Standards Authority, ASA, KwikChex, reviews, The Drum, tripadvisor, www.thedrum.co.uk

All News/Blog, Blog, KwikChex In The Media

Credits: The Drum ‘Claims by Tripadvisor.co.uk that its “Reviews you can trust” statement, alongside claims that the site carried “reviews from real travelers” and that it offered ‘trusted advice from real travellers’ was untrue, and banned the company from using similar claims in the future. Three complaints were received by the Advertising Standards Authority, from […]

Advertising watchdog rap for Tripadvisor

1st February 2012

advertising watchdog, ASA, KwikChex, reviews, Travolution, tripadvisor

All News/Blog, Blog, KwikChex In The Media

Credits: Travolution ‘A complaint about the authenticity of Tripadvisor reviews has been upheld by UK watchdog the Advertising Standards Authority. The complaint by online reputation specialist KwikChex Ltd centred on the site’s claims of the authenticity and trustworthiness of its reviews. Tripadvisor had claimed the site featured more than “50 million honest travel reviews and […]

KwikChex statement re ASA ruling on complaint against TripAdvisor

1st February 2012

ASA, Expedia, Fake Reviews, KwikChex, reviews, ruling, tripadvisor, verification

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The complaint centred on TripAdvisor’s claims of the trustworthiness and reliability of reviews posted on their website. It was made because of what we regarded as exaggerated claims by TripAdvisor regarding the trustworthiness of reviews on their website, which are all unsubstantiated – without even verification that authors of comments left on the site are […]

Completely unstoppable & extremely influential

18th January 2012

ASA, Eat Out, Eat Out Magazine, hotels, Online Reviews, restaurants

All News/Blog, Blog, KwikChex In The Media

Credits: Eat Out Magazine “Online reviews have been in the headlines recently for all the wrong reasons. Allegations of sabotage and fake postings are rife leading the Advertising Standards Authority to launch an investigation into reviews of hotels and restaurants. Chris Emmins co-founder of KwikChex, tells us about the rise, reviews and risks of online […]

Is that Review Genuine?

11th January 2012

ASA, Asia, Bangalore, Cambodia, Firoz Fazil, India, Indian, KwikChex, New York Times, review, Thailand, tripadvisor, Vietnam, Voyager’s World

All News/Blog, Blog, KwikChex In The Media

Voyager’s World, Bangalore, India – December 2011 Is that Review Genuine? The reviews on travel review websites look good and glowing. But how trustworthy are such reviews? Firoz Fazil finds out. Excerpts from article: “If you start with the fact that there is no verification process – not even to confirm that is a genuine […]

What is wrong with TripAdvisor?

14th December 2011

ASA, Chris Emmins, freedom of speech, KwikChex, Tnooz, tripadvisor

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Credits: Tnooz By: Chris Emmins, chief executive of KwikChex “When KwikChex first started publicly challenging TripAdvisor, many were concerned it was an attempt to suppress freedom of speech. Some had the impression that it was being driven by sub-standard businesses which simply couldn’t take criticism. On both accounts, nothing could have been further from the […]

KwikChex assists Times investigation into ‘blackmail’ cases on TripAdvisor

22nd November 2011

ASA, KwikChex, MailOnline, Sussex, The George in Rye, The Lancers B&B, The Laurels Guest House, Times, tripadvisor, Tunbridge Wells, www.dailymail.co.uk, www.thetimes.co.uk

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The Times has reported on cases brought to their attention by KwikChex that involve coercing business owners by threatening to publish comments on TripAdvisor. The article features three businesses that have recently come to KwikChex for assistance. KwikChex can confirm that they have started actions on their behalf and are grateful to the media for their help […]

Pressure builds on TripAdvisor over reviews

11th November 2011

Advertising Standards Agency, ASA, defamation, KwikChex, laws, Oliver Smith, reviews, The Telegraph, Travel, tripadvisor

All News/Blog, Blog, KwikChex In The Media

Credits: The Telegraph – Travel By: Oliver Smith “TripAdvisor, the travel review website, may have to change the way it operates if proposed changes to defamation laws go ahead and a new complaint being considered by the Advertising Standards Agency (ASA) is upheld.” “Several hoteliers are also taking legal action individually against the website for […]

TripAdvisor launches dedicated customer support phone line

8th November 2011

Advertising Standards Agency, ASA, Caterer and Hotel Keeper, KwikChex, Neil Gerrard, phone line, reviews, tripadvisor, www.caterersearch.com

All News/Blog, Blog, KwikChex In The Media

Credits: Caterer and Hotel Keeper By: Neil Gerrard “TripAdvisor is to launch a customer support phone number for registered owners and managers on the online reviews website, which is set to go live today.” “The move comes following an intense period of publicity for the controversial website, which faces pressure and the threat of legal […]

‘Fake’ reviews on TripAdvisor a real problem for hoteliers

23rd September 2011

Advertising Standards Agency, ASA, Fake Reviews, Karlin Lillington, KwikChex, The Irish Times, tripadvisor, www.irishtimes.com

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Credits: The Irish Times By: Karlin Lillington “In the UK, that anger has bubbled over into a complaint brought to the country’s Advertising Standards Agency by online reputation management company KwikChex, representing some 2,000 UK hotels.” “Kwikchex co-founder Chris Emmins told the Telegraph that the company made a similar complaint on behalf of hotels and restaurants […]

Selling Travel With Words, Not Images

21st September 2011

Advertising Standards Authority, Andrew Adam Newman, ASA, KwikChex, Oyster.com, The New York Times, Travel, tripadvisor

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Credits: The New York Times By: Andrew Adam Newman “While Web sites like TripAdvisor, which is owned by Expedia, amass consumer reviews, Oyster relies instead on 45 full-time reviewers who stay in hotels incognito and post their reviews and photographs.” “Earlier this month, the Advertising Standards Authority in Britain announced it was investigating the veracity […]

TripAdvisor removes ‘reviews you can trust’ slogan after ASA investigation is launched

13th September 2011

Advertising Standards Agency, ASA, Daily Mail, KwikChex, reviews you can trust, The Mail Online, tripadvisor, www.dailymail.co.uk

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Credits: The Mail Online By: Travelmail Reporter “TripAdvisor has removed the slogan ‘reviews you can trust’ from its website, replacing it with the phrase ‘reviews from our community’.” “The website is currently being investigated by the Advertising Standards Agency (ASA) over allegations that fake reviews have been posted on the site.” Above excerpt and full […]

TripAdvisor removes its ‘reviews you trust’ slogan

13th September 2011

ASA, KwikChex, reviews, Richard Hall, The Independent, tripadvisor, www.independent.co.uk

All News/Blog, Blog, KwikChex In The Media

Credits: The Independent By: Richard Hall “…But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate. The ASA responded to the concerns raised by KwikChex by announcing a formal investigation on September 1.” Above excerpt and full article on www.independent.co.uk

Is TripAdvisor changing its tune?

12th September 2011

Advertising Standards Authority, ASA, KwikChex, The Economist, Tnooz, tripadvisor, www.economist.com

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Credits: The Economist By: A.B “Thanks in part to a campaign by KwikChex.com, which helps companies manage their online reputations, TripAdvisor is expected to have to provide evidence to the ASA showing that taglines such as “You’ll find real hotel reviews you can trust at TripAdvisor” are fair.” Above excerpt and full article on www.economist.com

Government Investigates Fake TripAdvisor Reviews

12th September 2011

Advertising Standards Authority, ASA, Fake Reviews, Google, Kaleel Sakakeeny, KwikChex, reviews, Technorati, Technorati.com, tripadvisor

All News/Blog, Blog, KwikChex In The Media

Credits: Technorati By: Kaleel Sakakeeny “Now we read in the usually reliable industry site, hotel marketing.com that the UK’s Advertising Standards Authority(ASA) is officially investigating the review giant because complaints have “reached monumental levels.” “If the ASA finds against TripAdvisor it could spell trouble for spin-off Expedia, a huge ad monger.” Above excerpts and full […]

TripAdvisor reviews under advertising watchdog’s scrutiny

7th September 2011

Advertising Standards Authority, ASA, KwikChex, law, legal, Out-Law.com, Pinsent Masons, tripadvisor

All News/Blog, Blog, KwikChex In The Media

Credits: Pinsent Masons, Out-Law.com “KwikChex believes that claims made by TripAdvisor are misleading and cannot be substantiated. Under the UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), which sets out the rules on online advertising, it is prohibited for advertisers to make misleading claims and for those claims not to be […]

TripAdvisor faces probe over ‘10 million fake hotel reviews’

2nd September 2011

Advertising Standards Authority, advertising watchdog, ASA, Billy Kenber, David Coles, Domaine aux Quat'Saisons, KwikChex, the times, tripadvisor, www.thetimes.co.uk

All News/Blog, Blog, KwikChex In The Media

Credits: The Times By: Billy Kenber “The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false.” “Chris Emmins, of the online reputation management company Kwikchex, has been studying TripAdvisor for eight months and said that he believed […]

TripAdvisor investigated by Advertising Standards Authority after complaints

2nd September 2011

Advertising Standards Authority, ASA, complaints, James Hall, KwikChex, Telegraph, tripadvisor

All News/Blog, Blog, KwikChex In The Media

Credits: The Telegraph By: James Hall “The advertising watchdog has launched a formal investigation into TripAdvisor, the travel review website, after thousands of hoteliers and restaurateurs claimed that its reviews are made up or defamatory.” “KwikChex.com, which helps companies manage their online reputations, approached the advertising watchdog and demanded that it looked into the complaints.” […]

UK Advertising Standards Authority confirms ‘formal investigation’ into TripAdvisor complaints.

2nd September 2011

Advertising Standards Authority, ASA, complaints, defamation, formal investigation, Google, KwikChex, Reputation, tripadvisor, UK

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KwikChex News Release 01/09/2011 The Advertising Standards Authority have written to KwikChex, confirming that they have considered the issues raised regarding TripAdvisor – and have decided to deal with it under their formal investigations procedure. TripAdvisor will be asked to respond and provide evidence to support their own position. This is one of a number […]

TripAdvisor’s Fake Reviews Sickness Goes Critical

2nd September 2011

Argophilia, ASA, Fake Reviews, KwikChex, Phillip Butler, tripadvisor, www.argophilia.com

All News/Blog, Blog, KwikChex In The Media

Credits: Argophilia By: Phillip Butler “The allegations by many are that, hotels were paying “agents” to “boost” their reviews – and to make their competition look bad. The Christian Science Monitor goes so far as to say the “problem” with fake reviews and endorsements if even greater than TripAdvisor’s suggested 10 million fake endorsements, CSM […]

KwikChex presents its findings on TripAdvisor to the ASA

4th August 2011

Advertising Standards Authority, ASA, Caterersearch.com, Fake Reviews, Federal Trade Commission, fraudulent reviews, FTC, KwikChex, tripadvisor

All News/Blog, Blog, KwikChex In The Media

Credits: Caterersearch.com By: Janet Harmer 03/08/2011 A report that is claimed to include tens of thousands of defamatory comments and misrepresentation on review site TripAdvisor has been presented to the Advertising Standards Authority (ASA). Online reputation management firm KwikChex.com, which has also presented its findings to the Federal Trade Commission (FTC) in the USA, said […]

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