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Credits: The Telegraph By: James Hall “The advertising watchdog has launched a formal investigation into TripAdvisor, the travel review website, after thousands of hoteliers and restaurateurs claimed that its reviews are made up or defamatory.” “KwikChex.com, which helps companies manage their online reputations, approached the advertising watchdog and demanded that it looked into the complaints.” […]

KwikChex News Release 01/09/2011 The Advertising Standards Authority have written to KwikChex, confirming that they have considered the issues raised regarding TripAdvisor – and have decided to deal with it under their formal investigations procedure. TripAdvisor will be asked to respond and provide evidence to support their own position. This is one of a number […]

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