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Credits: TechCrunch By Ingrid Lunden (@ingridlunden), 8th March 2016 Fake reviews have been an occasional and frustrating by-product on sites like Google, Yelp and Amazon for years. But a recent case in the Netherlands highlights how one company affected by them fought back. A nursery in Amsterdam has won a case against Google in a civil court in the city […]

Credits: Techlicious.com By Natasha Stokes, February 29, 2016 When you need a home repair done immediately, it’s natural to turn to Google search for that needed locksmith or plumber… A rise in fraudulent listings means that chances are, you might end up reaching someone who is barely trained at the trade, but is instead part […]

Google has announced that it is abandoning it’s ‘real name’ policy for Google+, which affects Google Reviews and YouTube usage. Coverage in the Guardian: https://www.theguardian.com/technology/2014/jul/16/youtube-trolls-google-real-name-commenter-policy In truth, it was a minor attempt anyway at trying to tackle malice and lies, because Google didn’t authenticate the ‘real names’ anyway – but at a time when review […]

  Google Reviews, TripAdvisor and Yelp are regarded as the most unreliable review sites, according to a new ratings system introduced by the online reputation management firm, KwikChex. Chris Emmins, co-founder of KwikChex, said that the five-tier ratings system, which is currently being introduced to its own online site, is intended to provide consumers with […]

Background One of the worst examples yet of a fake and malicious review on Google Maps has been rapidly removed after KwikChex verified the facts. Storm Photography of Colchester in the UK had a malicious review posted on Google maps a month ago (16th Feb) and had not managed to have it deleted. At first […]

Type ‘Appalling Hotels London’ into a Google search and it shows 576,000 results. Repeat the exercise, replacing the word ‘hotel’ with ‘restaurant’ – 372.000 results.

You can repeat this exercise anywhere with similar results. New York will get 627,000 results for restaurants and 82,700 for hotels – in fact type in just ‘disgusting hotel’ and Google declares 1,700,000 results and 1,440,000 for ‘disgusting restaurants.’

This is a simple way to understand how many accusations and criticisms are being placed on the web – and often the business owners on the receiving end are not even aware of the damage being done – and are not deserving of the criticisms. In the results you will find many mentions of leading brands such as Hilton (49,900 ‘disgusting’ results), and Marriiott (45,800).

KwikChex.com has been conducting research to define the scale and significance of the problems of online reputation and bad and fake reviews.The scale is astonishing – thousands of websites and blogs are already online carrying millions of reviews. Most reviews are anonymous and are often almost completely unmoderated.

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