Type ‘Appalling Hotels London’ into a Google search and it shows 576,000 results. Repeat the exercise, replacing the word ‘hotel’ with ‘restaurant’ – 372.000 results.
You can repeat this exercise anywhere with similar results. New York will get 627,000 results for restaurants and 82,700 for hotels – in fact type in just ‘disgusting hotel’ and Google declares 1,700,000 results and 1,440,000 for ‘disgusting restaurants.’
This is a simple way to understand how many accusations and criticisms are being placed on the web – and often the business owners on the receiving end are not even aware of the damage being done – and are not deserving of the criticisms. In the results you will find many mentions of leading brands such as Hilton (49,900 ‘disgusting’ results), and Marriiott (45,800).
KwikChex.com has been conducting research to define the scale and significance of the problems of online reputation and bad and fake reviews.The scale is astonishing – thousands of websites and blogs are already online carrying millions of reviews. Most reviews are anonymous and are often almost completely unmoderated.
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