Credits: 4hoteliers.com, 26th April 2016 After examining more than forty thousand TripAdvisor reviews of all star-rated hotels in Hong Kong in a recently published study, the study warns that the high proportion of suspicious reviews should ring an ‘alarm bell’ for customers. Around 20% of online hotel customer reviews may be unreliable or fake, according […]
Credits: The Telegraph By: Natalie Paris ‘Reservations have been raised regarding TripAdvisor’s policy of erasing old reviews following a hotel’s renovation.’ ‘Reviews are only helpful if they have been written recently anyway, online investigation authentication service KwikChex argued this week.’ “KwikChex firmly believes that reviews over two years old on the TripAdvisor site serve no […]
Credits: USA Today By: Laura Bly In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale. According to Tnooz.com, KwikChex will award as many as five stars for sites where reviewers are […]
Type ‘Appalling Hotels London’ into a Google search and it shows 576,000 results. Repeat the exercise, replacing the word ‘hotel’ with ‘restaurant’ – 372.000 results.
You can repeat this exercise anywhere with similar results. New York will get 627,000 results for restaurants and 82,700 for hotels – in fact type in just ‘disgusting hotel’ and Google declares 1,700,000 results and 1,440,000 for ‘disgusting restaurants.’
This is a simple way to understand how many accusations and criticisms are being placed on the web – and often the business owners on the receiving end are not even aware of the damage being done – and are not deserving of the criticisms. In the results you will find many mentions of leading brands such as Hilton (49,900 ‘disgusting’ results), and Marriiott (45,800).
KwikChex.com has been conducting research to define the scale and significance of the problems of online reputation and bad and fake reviews.The scale is astonishing – thousands of websites and blogs are already online carrying millions of reviews. Most reviews are anonymous and are often almost completely unmoderated.