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Credits: Mail Online By: Tom Rawstorne Disturbing proof the online review that made you book your holiday may be FAKE: Investigation reveals an entire industry is dedicated to generating bogus appraisals for cash ‘If you want to give a good impression or mislead consumers into trusting you, the best way to do it is to […]

Credits: Travel Mole TripAdvisor has removed at least 10,000 reviews from its Chinese website daodao following complaints that they were fake. Online reputation management company KwikChex is now calling for the site to be suspended until a “very thorough audit” can take place and new systems installed to better detect fraud. It claimed that the […]

Credits: Tnooz By: Karthick Prabu Daodao, the local imprint of TripAdvisor in China, is the subject of an investigation after a damning report into the validity of its reviews. The report by KwikChex, the UK-based online reputation management company which has been a ongoing thorn in the side of the user review service for years, […]

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