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Credits: USA Today By: Laura Bly In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale. According to Tnooz.com, KwikChex will award as many as five stars for sites where reviewers are […]

Credits: USA Today – Travel By: Laura Bly ‘To many hoteliers and their guests, TripAdvisor’s Hotel Popularity Index — a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site — is an indispensable and influential tool.’ ‘While TripAdvisor “does a good job for a lot of people, […]

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