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Credits: Telegraph Travel By: Oliver Smith ‘TripAdvisor has come under fire after its fraud detection systems failed to prevent a non-existent business becoming one of the most highly-rated restaurants in a popular seaside town.’ ‘Chris Emmins, co-founder of the online reputation management firm KwikChex, said the listing cast doubt on TripAdvisor’s ability to spot fraudulent […]

Credits: The Telegraph Travel By: Oliver Smith ‘New evidence of hoteliers attempting to manipulate their ratings has increased the pressure on TripAdvisor to improve its screening procedures.’ ‘Pressure is growing on TripAdvisor, the travel review website, to improve its screening procedures following the emergence of new evidence of hoteliers attempting to manipulate their ratings and of […]

Credits: The Telegraph Travel By: Oliver Smith ‘TripAdvisor is to scrap its controversial new “ratings” system, which allows reviewers to mark hotels, restaurants and attractions without leaving a written review.’ ‘KwikChex, the online reputation management company, which has frequently spoken out against TripAdvisor’s methods, described it as “baffling”. Chris Emmins, chief executive of KwikChex, said: “It […]

Credits: The Telegraph – Travel By: Oliver Smith “TripAdvisor, the travel review website, may have to change the way it operates if proposed changes to defamation laws go ahead and a new complaint being considered by the Advertising Standards Agency (ASA) is upheld.” “Several hoteliers are also taking legal action individually against the website for […]

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