Posts Tagged
‘reviews’

  On 10/02/22, KwikChex was featured in an article in the Mirror newspaper following a joint investigation on cryptocurrency reviews on the Trustpilot site. View the full PDF of the Mirror article here Or view text below – Credits: The Mirror, Andrew Penman How far can you trust a review on Trustpilot? Online platforms credibility […]

Google and Amazon already under investigation and new laws proposed to hit review fraudsters harder The UK government has announced that it is to continue its plans to crackdown on fake reviews, with improved enforcement powers for the Competition & Markets Authority (CMA) and tougher actions, including substantial fines and potential actions against company directors. […]

We searched for someone to help us resolve a TripAdvisor issue.....
-- JC, Mar-16 --

We searched for someone to help us resolve a TripAdvisor issue years back when TripAdvisor refused to remedy the situation where a post attacked the physical stature of an employee.  That is when we came across KwikChex.  We made a call and actually talked to someone who assured us that I was in the right […]

‘Information and advice for businesses on how to comply with consumer protection law in the online reviews and endorsements sectors.’ ‘Our short advice and open letters explain what review sites, businesses, media agencies and those publishing opinions online should do to make sure they comply with consumer protection law.’ Above excerpts, full details and links […]

‘We have found KwikChex to be extremely proficient in providing online investigation services, individual and corporate due diligence and liaison with regulators and the media. The services help us to protect our business reputation and enable us and our clients to make informed decisions. They respond rapidly and expertly and provide an invaluable resource.’ CL, […]

I contacted Chris Emmins at KwikChex after I had heard him interviewed on BBC radio...
-- TP, Mar-16 --

‘I contacted Chris Emmins at KwikChex after I had heard him interviewed on BBC radio. My company was in the process of being targeted by a former employee who had set about an extensive email and internet defamation campaign. I am no IT expert but with Chris’ expertise and guidance we were able to establish […]

Credits: Techlicious.com By Natasha Stokes, February 29, 2016 When you need a home repair done immediately, it’s natural to turn to Google search for that needed locksmith or plumber… A rise in fraudulent listings means that chances are, you might end up reaching someone who is barely trained at the trade, but is instead part […]

Credits: ABC News Australia Influential American travel website TripAdvisor is investigating claims Australia’s largest residential apartment developer is “cheating the system” by preventing guests at its luxury hotels from submitting negative reviews. Above excerpts and read the full article on www.abc.net.au

KwikChex were featured on the 6 O’Clock BBC News after our investigations team worked with BBC reporters to uncover review fraud involving a Payday Loan company that had fake reviews posted on Trustpilot. The reviews used stolen identities – including one of a deceased young mother. KwikChex is now in the process of launching a […]

BBC Radio 5 Live Breakfast Show Fake online customer reviews – includes interview with Chris Emmins, KwikChex. Above excerpts and read the full article on – www.bbc.co.uk From 1hr 56m Other BBC stories featuring KwikChex – Click here

Credits: The Independent By: Chris Green Chris Emmins, co-founder of the online reputation management firm KwikChex, said customers who received legal letters should try not to panic. “For consumers that have genuine cause for complaint, they should not be intimidated by such threats,” he said. Above excerpts and read the full article on www.independent.co.uk

Credits: TravelMole B&B owners are being urged to share their experiences of negative and fake reviews as part of a major Government probe. The Competition and Markets Authority has launched an investigation into online review sites to check the information posted is ‘genuine, relevant and trustworthy’. Above excerpts and read the full article on www.travelmole.com

Credits: Above the Law By: Matthew Adams Online posts often enjoy an anonymity that lures people into a false sense of security. Coupled with the inherently impersonal nature of the internet, the impact from user generated online content can be devastating to a business. A word of caution is due to the unscrupulous business that […]

Credits: The Guardian By: Will Coldwell TripAdvisor’s fraught relationship with the travel industry. Mention of KwikChex’s group action against TripAdvisor over reviews believed unfair and damaging to businesses. Also investigation launched by the Advertising Standards Authority (ASA) in 2011 into TripAdvisor after KwikChex filed a complaint on behalf of business owners upset at what they […]

Credits: Uproxx Web Culture By: Andy Issac Most of our coverage of online reviews has a very serious element – businesses being destroyed by bad fake reviews, rogue businesses planting fake good reviews etc. But this one is in a somewhat lighter note – the story of a ‘reviewer’ that has an unique way of […]

Credits: Forbes By: Eric Goldman Few online algorithms generate as much criticism as Yelp’s algorithm for filtering its users’ reviews, but Yelp has so far successfully avoided a serious legal challenge to its filter. Last week, a California appellate court green-lighted a lawsuit over how Yelp publicly describes its user reviews. This means a judge […]

Credits: London Loves Business By: Shruti Tripathi Pimlico Plumbers boss Charlie Mullins is suing Yelp for “defamatory and disgusting” reviews about the company. The London-based plumbing company complained to Yelp about five reviews which were subsequently removed by the San Francisco-based website. However, Mullins has taken issue with two other reviews Yelp has refused to […]

Google has announced that it is abandoning it’s ‘real name’ policy for Google+, which affects Google Reviews and YouTube usage. Coverage in the Guardian: https://www.theguardian.com/technology/2014/jul/16/youtube-trolls-google-real-name-commenter-policy In truth, it was a minor attempt anyway at trying to tackle malice and lies, because Google didn’t authenticate the ‘real names’ anyway – but at a time when review […]

Credits: Digital Pulse PWC By: Patrick Stafford It’s hard to deny the power of online reviews isn’t continuing to grow – judging by the backlash of businesses which feel they have suffered at the hands of fraudulent reviews. Above excerpts and read the full article on www.digitalpulse.pwc.com.au

Update: The “Right to be Forgotten” absurdity continues https://www.bbc.com/news/technology-28157607 Original Blog: Robert Peston, the BBC Economics Editor reports on the BBC website how an article he wrote on his blog in 2007 is to be blocked in searches by Google on the basis of the ‘Right to be Forgotten ruling by the European Court of […]

Robert Peston, the BBC Economics Editor reports on the BBC website how an article he wrote on his blog in 2007 is to be blocked in searches by Google on the basis of the ‘Right to be Forgotten ruling by the European Court of Justice. If correct (he has apparently had notification from Google) and […]

Credits: The Age By: Ben Grubb The consumer watchdog is taking legal action in the Federal Court against an Australian cleaning company it says was involved in posting fake testimonials about its business on the internet. Above excerpts and read the full article on www.theage.com.au

KwikChex discusses the laws concerning outdated and irrelevant online reviews on BBC Radio 4 programme You & Yours. KwikChex is taking a number of new actions following recent rulings and changes in the laws, including applications under the Right to be Forgotten principles and defamation. We are also pursuing an international ethical campaign to improve […]

The announcement that the Italian Competition Authority are investigating TripAdvisor over fake reviews is the latest in a growing number of legal initiatives that seek to ensure fair play and accuracy in information being provided to consumers. Authorities around the world are recognising that website businesses carrying reviews and complaints are hugely influential when it […]

As reported in the international media, investigations by KwikChex regarding the effectiveness of review fraud detection have led to the exposure of a major flaw in the TripAdvisor systems. The abuse was carried out using the daodao.com site – TripAdvisor’s site in China. Just a handful of ‘reviewers’ were responsible – posting an extraordinary number […]

Credits: Travel Mole TripAdvisor has removed at least 10,000 reviews from its Chinese website daodao following complaints that they were fake. Online reputation management company KwikChex is now calling for the site to be suspended until a “very thorough audit” can take place and new systems installed to better detect fraud. It claimed that the […]

Credits: Tnooz By: Karthick Prabu Daodao, the local imprint of TripAdvisor in China, is the subject of an investigation after a damning report into the validity of its reviews. The report by KwikChex, the UK-based online reputation management company which has been a ongoing thorn in the side of the user review service for years, […]

Credits: The Telegraph By: Jolyon Attwooll New research has highlighted thousands of suspect reviews on the Chinese domain of TripAdvisor The authenticity of TripAdvisor reviews is under the spotlight again after new research revealed thousands of suspect postings on the Chinese version of the website. The study, carried out by Kwikchex, an “online reputation management” […]

Credits: The Eater By: Hillary Dixler In a blow to angry Yelpers nationwide, a Virginia court has ruled that one woman’s scathing Yelp reviews of a local contractor were in fact defamation. In a dramatic turn, the contractor who sued her was found guilty of defamation too. The Washington Post reports that the multi-day trial […]

Credits: Herald Sun Business By: John Rolfe State fair trading authorities and ACCC investigating bogus reviews on internet AT least 10 businesses have been sprung posting bogus reviews on the internet to dupe would-be customers. Those suspected of feathering their own online nest include a major funeral company, a high-end restaurant and a building company […]

Credits: Search Engine Land By: Matt McGee It’s been almost a year and a half since Yelp began issuing Consumer Alerts when a business on its site has been caught trying to get fake reviews; but after a cautious start, that program appears to be turning up the heat. According to an interview with CEO […]

Credits: Hospitality Magazine By: Brea Carter In a bid to tackle issues surrounding fake online reviews, The Australian Competition and Consumer Commission (ACCC) has released a best practice guide for businesses and review platforms such as UrbanSpoon. Online reviews: a guide for business and review platforms touches on everything from guiding principles for posting reviews […]

Credits: Fox4News By: Linda Wagar KANSAS CITY, Mo. –Social review sites started out as a great way to share tips about a hip new clothing store or a hot restaurant. In fact, those reviews have become so important that business owners will got to great lengths, even break the law, to manipulate them. Whether you […]

Credits: News.com.au FAKE hotel reviews are becoming more common and travellers should not rely on user-generated content says research released today by CHOICE. “The boom in hotel review sites has given rise to the practice of ‘astroturfing’ or the writing of fake reviews by companies to promote their own accommodation,” says CHOICE Head of Media […]

Credits: CNN Money By: Jennifer Alseve It’s not uncommon to receive a few negative reviews, but what’s the best way to handle it? Here’s what you don’t want to do: Call online reviewers punks, trash or other expletives on your company Facebook page like the owners of Amy’s Baking Company did last spring. Their outrageous […]

Credits: BU Today By: Susan Seligson If you’re combing Yelp reviews to decide where to eat, you’re likely to be misled or even duped, according to Georgios Zervas, coauthor of a recent study concluding that at least 16 percent of the reviews are fake. The researchers found that the worst offenders are restaurants seeking to […]

Credits: Business 2 Community By: Richard Larson In case you haven’t heard, it is the age of customer service. The customer does not have to be right but the customer is king in our new online economy. From the business perspective, customer service can be even more difficult because customers do not see the employees […]

Credits: Hospitality Magazine By: Danielle Bowling ‘The Australian Competition and Consumer Commission (ACCC) is cracking down on fake online reviews, setting up best practice guidelines in consultation with industry and consumer groups. Fake reviews posted by competitors or disgruntled diners on websites including Urbanspoon and Eatability have long been a sore point for chefs and […]

Credits: The West Australian By: Rob Broadfield ‘Veteran chef, restaurateur and industry leader Russell Blaikie has urged hospitality businesses to “push back the tide of bile and madness” from internet-based restaurant ratings sites such as Urbanspoon and TripAdvisor. Blaikie, co-owner of multiple award-winning Must Winebar in Highgate, is the keynote speaker at tonight’s prestigious West […]

Credits: Small Business Trends By: Anita Campbell ‘Yelp filed suit against a business (a law firm no less!) over what it claims are fake reviews the business created for itself. While there have been stories before of companies “outed” for being behind fake review efforts, and even FTC complaints, Yelp filing a lawsuit is new. […]

Credits: The Telegraph By: Natalie Paris ‘Reservations have been raised regarding TripAdvisor’s policy of erasing old reviews following a hotel’s renovation.’ ‘Reviews are only helpful if they have been written recently anyway, online investigation authentication service KwikChex argued this week.’ “KwikChex firmly believes that reviews over two years old on the TripAdvisor site serve no […]

Credits: Halifax Courier ‘A Halifax businessman is at loggerheads with TripAdvisor after his restaurant rating slumped from from top spot to 122nd out of 136. TripAdvisor removed 280 reviews after its fraud detection systems indicated suspicious activity. But, Ziggy Hussain who runs Ziggy’s Spice House, said the huge growth in popularity is down to him […]

Silverpoint Testimonials Club Paradiso See testimonials/reviews from Silverpoint members about their Club Paradiso experiences. https://www.youtube.com/watch?v=rLOkV2MT9W4 https://www.youtube.com/watch?v=FWQRS9Lcryc Silverpoint Testimonials Tenerife See testimonials/reviews from Silverpoint customers about their experiences on a Silverpoint Promotional Holiday. All of these people stayed in one of Silverpoint’s luxury resorts in Playa de las Americas or Los Cristianos in Tenerife. https://www.youtube.com/watch?v=A79r1_tJQjs

Credits: news.com.au ‘A BEAUTIFULLY restored boat serving Michelin-starred food. Divers on hand to catch any fish on the menu. Countless reviews describing the cooking as ‘simply divine’. This restaurant sounds too good to be true. Trouble is, it was. Because when dozens of foodies headed to Oscar’s to sample the ‘mind-blowing’ food after reading its […]

Credits: The Telegraph By: Victoria Ward ‘Its “mind-blowing” food was said to rival the best in the world while its romantic setting in the hull of a ship left awestruck diners raving about the experience.’ ‘With staff dressed in diving gear ready to catch whatever fish the customer ordered and a changing location dependent on […]

Credits: The Telegraph By: Daniel Johnson ‘A businessman set up a fake restaurant with glowing reviews in a bid to expose the apparent failings of the TripAdvisor website, prompting baffled customers to be led down a backstreet alleyway.’ ‘Oscar’s was billed as having “amazing” and “mind blowing” Michelin-stared food, built in the hull of an […]

Credits: Mail Online By Eleanor Harding * Oscar’s was billed as one of the best places to eat in Britain * The staff ‘would swim to catch whatever fish the customer wanted’ * Bookings began to flood in after the eatery supposedly opened on May 1 * Diners were baffled when they arrived at an […]

Credits: NCB News By: Rosa Golijan ‘Sometimes people post negative online reviews for products they never even used, not because they really hate a company, want to make a competing product look better or because they’re just bored — but instead, a study suggests, these folks are actually customers who are a little bit too […]

Credits: Los Angeles Times By: Andrea Chang ‘Consumers often turn to the Internet to research a product before buying. Fake reviews are always a concern, and the problem may be bigger than previously thought.’ ‘The duo found that about 5% of the product reviews were written by customers with no record of actually purchasing the […]

Credits: Digital Trends By: Jam Kotenko ‘Yelp has decided to go even bigger with their pursuit against false information and directed a major lawsuit against BuyOnlineReviews.net, which conveniently also owns the domain BuyYelpReview.com. The complaint filed last week seeks to shut down said site through a court injunction as well as complete reimbursement of Yelp’s […]

Credits: Travel Blackboard, Asia Edition By: N.J. ‘Review website, TripAdvisor is under the reliability scope again, after a hotel group’s employee has admitted to posting up to 100 anonymous hotel reviews on the site.’ ‘According to the report, Mr Hook had been publishing reviews under the name ‘Tavare’ since 2010, but was caught out by […]

Credits: Travelers Today By: Katie McFadden ‘Do you always trust travel reviews on sites such as TripAdvisor? You might want to be more careful. A hotel executive was recently busted for posting reviews about his hotels and rivals.’ ‘According to Telegraph Travel, Peter Hook, a communications manager for Accord hotels in Asia and the Pacific […]

Credits: The West Australian By: Kate Emery ‘WA consumers who rely on web reviews for everything from where to go for dinner to weight loss treatment are being urged to be sceptical, with research suggesting as many as 30 per cent of online reviews could be fake?’ Above excerpts and read the full article: https://www.au.news.yahoo.com

Credits: It News By: Charis Palmer ‘Retailers to debate who owns data. American Express is planning to join the large pool of transaction data it holds on customers with that of organisations like TripAdvisor to help legitimise customer reviews.’ Above excerpts and read the full article: https://www.itnews.com.au

Credits: Travelmole ‘Police are investigating claims of abuse by six bed and breakfast operators following their appearance on a TV programme, Four in a Bed. One of the owners who appeared in the Channel 4 series claims to have been sent excrement through the post, according to a report in trade journal Caterer and Hotelkeeper. […]

Credits: The Australian By Kate Schneider ‘Yelp putting on detective hat in bid to find fake reviews is placing a warning sign on the listings of those caught. Claims to have already busted nine companies TIRED of companies trying to trick travellers with fake reviews, Yelp is now publicly shaming those it claims are involved […]

Credits: theBandBer.com ‘Back in 2010, a UK reputation management firm called Kwikchex launched a campaign against TripAdvisor for publishing allegedly libellous anonymous reviews about hotels. In particular, it has been working with the Advertising Standards Agency to demonstrate how unverified reviews sites can be abused. However Tennessee judge recently ruled that there was no defamation […]

Credits: Ad Age By: Michael Learmonth ‘Online reviews can make or break a local business, which is why the incentive to cheat with paid-for, malicious or fraudulent reviews is so great. Weeding out fraud is an inexact science; sites such as TripAdvisor, Google+ Local and Yelp use a mix of algorithms and human moderators to […]

Credits: Business Insider By: Max Nisen ‘When you search for a product or service online, one of the first things you’ll come across are ratings and reviews. The more impressive a company’s rating, the higher it’ll appear on a Google search. And the competition in this space is fierce — which is why there’s been […]

Credits: Technology Spectator By: David Glance ‘LANCASHIRE businesses are losing out on new sales due to fake or unjust reviews, according to a top marketing consultant. Internet review experts Got Juice say the problem affecting Lancashire could be tackled if reviews were required to be authenticated.’ Above excerpts and read the full story on Lancashire […]

Credits: Technology Spectator By: David Glance ‘The American social scientist Donald Campbell observed that as soon as you try to apply and use indicators for social decision-making, the pressure to corrupt the measure increases and it then distorts the process it is measuring. The measure eventually becomes meaningless because it loses its value as a […]

The rise in the influence the internet has on consumers has seen one particular element rise exponentially – the online review. Previous surveys have demonstrated how online reviews affect buying behaviour and even share prices. Now research carried out by KwikChex, the leading reputation management and quality assurance business, is revealing how advertising is being substantially undermined by conflicting online information. Surveys conducted […]

Airline rating site Skytrax is under investigation by the Advertising Standards Authority over the authenticity of some of its reviews. Credits: TTG Digital “The ASA has launched a formal investigation which will ask Skytrax to prove that some of its reviews, from which it gives airlines a star rating, are genuine. The probe follows a […]

The proposed changes to UK defamation laws that were included in the Queen's Speech last week would have a profound effect on online reviews.  The government has made clear its intentions to support free speech, while also enabling claimants to protect their reputation by securing removal of defamatory material without undue delay - and to [...]

Credits: Yahoo Philippines “Travel review sites have come to exert phenomenal authority over where we stay and where we eat, with the likes of TripAdvisor and Booking.com now holding millions of reviews from travelers. Those reviews, of course, are only useful as long as they can be trusted, and in recent years it’s been increasingly asserted by hoteliers […]

Credits: USA Today By: Laura Bly In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale. According to Tnooz.com, KwikChex will award as many as five stars for sites where reviewers are […]

Credits: Manchester Evening News By: Sarah Dunn ‘Griffiths posted a stream of up to 30 detrimental online reviews on tripadvisor and other sites about The Good Life – owned by the ex partner of her husband, Adrian.’ ‘She slated the vegetarian restaurant, claiming staff were ‘cold and unattentive’, ‘the vegan option wasn’t vegan’ and there were […]

Credits: The Telegraph Travel By: Charles Starmer-Smith ‘Following the Advertising Standards Authority’s ruling that TripAdvisor can longer claim all its reviews are by “real travellers”, Charles Starmer-Smith calls for the website to re-think the way its reports are checked. There are hoteliers queuing up to welcome the Advertising Standards Authority’s ruling that TripAdvisor can no longer […]

Credits: CNN By: Marnie Hunter ‘Phrases such as “reviews you can trust” and “reviews from real travelers” have misled TripAdvisor users in the United Kingdom, according to a judgment issued Wednesday by the Advertising Standards Authority in Britain. The decision comes in response to a complaint filed by a reputation management firm and two hotels, claiming […]

Credits: Mail Online By: Sean Poulter ‘TripAdvisor can no longer claim to offer ‘trusted and honest’ reviews, the advertising watchdog has ruled. It said that because the world’s biggest travel website does not vet its 50 million users’ comments, it cannot guarantee they are genuine.’ ‘It has faced claims that some establishments are being given poor […]

Credits: The Telegraph Travel By: James Hall, Consumer Affairs Editor ‘It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others. The advertising watchdog said that because reviews can be posted on the site without any form of verification, Tripadvisor must no longer claim […]

Credits: PC Advisor By: Carrie-Ann Skinner ‘Regulator upheld complaint that website doesn’t check comments are from real travellers The Advertising Standards Authority (ASA) has slammed holiday-reviews site TripAdvisor, claiming it’s “misleading” web users. KwikChex Ltd and two hotels made complaints over the site’s claims that it offered “trusted advice from real traveller”, “reviews you can […]

Credits: BBC News ‘TripAdvisor has been ordered to rewrite some of its marketing claims by the UK’s Advertising Standards Authority. The ruling follows complaints by hotels that the site had said that its holiday reviews could be “trusted”. The watchdog said that the ruling served as a warning to all sites with user-generated material. It […]

Credits: The Guardian By: Steven Morris ‘Advertising watchdogs have criticised the travel website TripAdvisor for asserting that all contributions on its pages were honest and from real travellers. But some hoteliers and others in the hospitality trade claim the site is open to abuse, for example from rivals keen to attack an establishment’s reputation. Two […]

Credits: Irishtimes.com By: CONOR POPE, Consumer Affairs Correspondent ‘THE IRISH Hotels Federation has welcomed a ruling published by the British Advertising Standards Authority this morning which prohibits travel website TripAdvisor from claiming or even implying the hotel reviews it carries are “honest, real or trusted”. The federation also called on all travel review websites to […]

Credits: The Press Association ‘TripAdvisor has been told it cannot claim all of its reviews are written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the travel site are genuine are “misleading”. The ruling came after complaints highlighted statements on the TripAdvisor website which claimed: “reviews you can trust”, […]

Credits: Tnooz By: Linda Fox ‘The UK advertising regulator upheld a complaint from online reputation firm Kwikchex and two hotels which argued wording on TripAdvisor’s UK website, such as “reviews you can trust…from real travellers…and trusted advice from real travellers”, was misleading because the company could not prove reviews were genuine or from real travellers.’ Chris Emmins […]

Credits: Scotsman.com ‘An ADVERTISING watchdog has told the travel website TripAdvisor it could not claim that all of its reviews were written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the site were genuine were “misleading”.’ Above excerpts and full story from www.scotsman.com

Credits: Campaign By: Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk ‘The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from “real travellers” or are “honest”, “real” or “trusted”. The Advertising Standards Authority looked into three complaints, one from online reputation management company KwikChex […]

Credits: The Drum ‘Claims by Tripadvisor.co.uk that its “Reviews you can trust” statement, alongside claims that the site carried “reviews from real travelers” and that it offered ‘trusted advice from real travellers’ was untrue, and banned the company from using similar claims in the future. Three complaints were received by the Advertising Standards Authority, from […]

Credits: Travolution ‘A complaint about the authenticity of Tripadvisor reviews has been upheld by UK watchdog the Advertising Standards Authority. The complaint by online reputation specialist KwikChex Ltd centred on the site’s claims of the authenticity and trustworthiness of its reviews. Tripadvisor had claimed the site featured more than “50 million honest travel reviews and […]

The complaint centred on TripAdvisor’s claims of the trustworthiness and reliability of reviews posted on their website. It was made because of what we regarded as exaggerated claims by TripAdvisor regarding the trustworthiness of reviews on their website, which are all unsubstantiated – without even verification that authors of comments left on the site are […]

The team at KwikChex is always delighted when we restore rightful reputation and score another victory against online defamation and malice. When our clients and their families are put in danger and don’t get the response they should from online publishers, it makes it even more rewarding. That’s why we appreciated receiving the following words […]

Credits: The Telegraph – Travel “Guests are attempting to blackmail hotels and businesses into paying hundreds of pounds by threatening to write bad reviews on the online site TripAdvisor, it has been reported. “ “TripAdvisor carries more the reviews which it claims are honest, reliable and written by “real travellers around the world”. But online […]

Credits: The Telegraph – Travel By: Oliver Smith “TripAdvisor, the travel review website, may have to change the way it operates if proposed changes to defamation laws go ahead and a new complaint being considered by the Advertising Standards Agency (ASA) is upheld.” “Several hoteliers are also taking legal action individually against the website for […]

Credits: Caterer and Hotel Keeper By: Neil Gerrard “TripAdvisor is to launch a customer support phone number for registered owners and managers on the online reviews website, which is set to go live today.” “The move comes following an intense period of publicity for the controversial website, which faces pressure and the threat of legal […]

Proposed changes to defamation laws will have significant effects on review sites liabilities and anonymity The recent publication of recommendations for the change in defamation laws contained some interesting and significant proposals concerning online defamation and anonymity. Striking the balance of the different elements – protecting freedom of speech, encouraging consumer feedback and dealing with malice […]

Credits: Pinsent Masons, Out-Law.com “Web hosts and ISPs should be allowed to keep allegedly defamatory comments online as long as the author of the comment is identified and a notice of complaint is published alongside the comment, a Parliamentary committee has recommended.” “The system has been suggested by a joint Parliamentary committee reviewing proposed new […]

Credits: The Independent By: Richard Hall “…But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate. The ASA responded to the concerns raised by KwikChex by announcing a formal investigation on September 1.” Above excerpt and full article on www.independent.co.uk

Credits: Technorati By: Kaleel Sakakeeny “Now we read in the usually reliable industry site, hotel marketing.com that the UK’s Advertising Standards Authority(ASA) is officially investigating the review giant because complaints have “reached monumental levels.” “If the ASA finds against TripAdvisor it could spell trouble for spin-off Expedia, a huge ad monger.” Above excerpts and full […]

Credits: The Boston Globe By: Melanie Nayer “How many times have you Googled a hotel name and found a TripAdvisor review show up? How many times have you clicked on that link to read the review? How many of those reviews were fake?” Above excerpt and full article on The Boston Globe: www.boston.com

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