TA - KwikChex

Hotel employee caught posting anonymous TripAdvisor reviews

4th June 2013

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Credits: Travel Blackboard, Asia Edition By: N.J. ‘Review website, TripAdvisor is under the reliability scope again, after a hotel group’s employee has admitted to posting up to 100 anonymous hotel reviews on the site.’ ‘According to the report, Mr Hook had been publishing reviews under the name ‘Tavare’ since 2010, but was caught out by […]

TripAdvisor reviewer exposed as hotel executive

28th May 2013

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Credits: The Telegraph By: Oliver Smith ‘A senior executive at one of the world’s largest hotel groups has admitted breaching TripAdvisor’s rules by posting dozens of glowing reviews about the firm’s properties.’ ‘Peter Hook, who describes himself on Twitter as “director of propaganda” for Accor hotels in Asia and the Pacific, also published a number […]

Amex to tap big data to expose fake reviews

14th May 2013

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Credits: It News By: Charis Palmer ‘Retailers to debate who owns data. American Express is planning to join the large pool of transaction data it holds on customers with that of organisations like TripAdvisor to help legitimise customer reviews.’ Above excerpts and read the full article: https://www.itnews.com.au

TripAdvisor caught red-handed

30th April 2013

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Credits: Hospitality Net By: Georges Panayotis ‘The community site has again been caught in a flagrant act of deception basing a ranking for best British hotels on fanciful character appraisals.’ Above excerpts and read the full article: https://www.hospitalitynet.org

Homeless hostel named as top hotel on TripAdvisor after fake reviews

25th April 2013

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Credits: The Sun By: Ben Archibald ‘A HOMELESS hostel branded one of the UK’s worst has now been named as a top HOTEL — after jokers’ fake five-star reviews on travel site TripAdvisor. The grim Bellgrove Hotel has metal bars on its windows and peeling wall paint — and was called a “dumping ground” for […]

Review websites under attack

13th November 2012

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Credits: The Sydney Morning Herald By: Clive Dorman “Two of the world’s most popular travel review sites have found themselves in the middle of a corporate war over the authenticity of consumer reviews brought on by a company representing hoteliers.” Above excerpts and full article on: www.smh.com.au

BBC Radio 4 You&Yours featuring KwikChex

19th October 2012

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Trip Advisor Sacking The staff sacked following uncomplimentary reviews on Trip Advisor. Featuring Chris Emmins from KwikChex. Click here to listen (Duration:6 minutes)