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Credits: Telegraph Travel By: Oliver Smith ‘TripAdvisor has come under fire after its fraud detection systems failed to prevent a non-existent business becoming one of the most highly-rated restaurants in a popular seaside town.’ ‘Chris Emmins, co-founder of the online reputation management firm KwikChex, said the listing cast doubt on TripAdvisor’s ability to spot fraudulent […]

Credits: The Telegraph Travel By: Oliver Smith ‘TripAdvisor is to scrap its controversial new “ratings” system, which allows reviewers to mark hotels, restaurants and attractions without leaving a written review.’ ‘KwikChex, the online reputation management company, which has frequently spoken out against TripAdvisor’s methods, described it as “baffling”. Chris Emmins, chief executive of KwikChex, said: “It […]

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