The Telegraph Travel

TripAdvisor under fire over fraud detection

25th March 2012

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Credits: The Telegraph Travel By: Oliver Smith ‘New evidence of hoteliers attempting to manipulate their ratings has increased the pressure on TripAdvisor to improve its screening procedures.’ ‘Pressure is growing on TripAdvisor, the travel review website, to improve its screening procedures following the emergence of new evidence of hoteliers attempting to manipulate their ratings and of […]

TripAdvisor anonymity must end

1st February 2012

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Advertising Standards Authority, ASA, Charles Starmer-Smith, KwikChex, reviews, The Telegraph, The Telegraph Travel, tripadvisor

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Credits: The Telegraph Travel By: Charles Starmer-Smith ‘Following the Advertising Standards Authority’s ruling that TripAdvisor can longer claim all its reviews are by “real travellers”, Charles Starmer-Smith calls for the website to re-think the way its reports are checked. There are hoteliers queuing up to welcome the Advertising Standards Authority’s ruling that TripAdvisor can no longer […]

Tripadvisor banned from claiming its reviews are real

1st February 2012

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Advertising Standards Authority, ASA, Consumer Affairs Editor, James Hall, KwikChex, reviews, The Telegraph, The Telegraph Travel, tripadvisor, www.telegraph.co.uk

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Credits: The Telegraph Travel By: James Hall, Consumer Affairs Editor ‘It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others. The advertising watchdog said that because reviews can be posted on the site without any form of verification, Tripadvisor must no longer claim […]