the times - KwikChex

TripAdvisor fooled by fake ‘floating’ restaurant where staff don scuba gear to catch fish

30th July 2013

Oscar's restaurant, the times, tripadvisor, www.thetimes.co.uk

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Credits: The Times By: Simon de Bruxelles ‘A “floating restaurant” that worked its way up the TripAdvisor ranking has been exposed as a fraud intended to embarrass the online ratings site.’ Above excerpts and read the full article on www.thetimes.co.uk

TripAdvisor faces probe over ‘10 million fake hotel reviews’

2nd September 2011

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Advertising Standards Authority, advertising watchdog, ASA, Billy Kenber, David Coles, Domaine aux Quat'Saisons, KwikChex, the times, tripadvisor, www.thetimes.co.uk

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Credits: The Times By: Billy Kenber “The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false.” “Chris Emmins, of the online reputation management company Kwikchex, has been studying TripAdvisor for eight months and said that he believed […]

TripAdvisor still failing to spot fake reviews

21st August 2011

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Fake Reviews, Stephen Bleach, the times, tripadvisor

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Credits: The Times By: Stephen Bleach “The TripAdvisor system for exposing fake reviews on its website has serious flaws – can we expect genuine contributions anymore?” “This is further proof that TripAdvisor’s screening is poor,” said Chris Emmins, of the online reputation-management firm KwikChex. “Every day, the site is becoming more corrupted by false reviews.” […]

Glowing TripAdvisor write-ups – from just £3

24th July 2011

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Chris Haslam, KwikChex, the times, tripadvisor, www.thetimes.co.uk

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Credits: The Times By: Chris Haslam “The site comes under attack again as it is revealed several writers for hire post positive comments for cash.” “That’s worrying, says Chris Emmins of the online reputation-management company KwikChex. “The No 1 hotel in Rome is currently the Deko,” he says. “It opened in April and, after just 30 […]

Can you still trust TripAdvisor?

21st July 2011

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article, Fake Reviews, KwikChex, the times, Times, tripadvisor, TripAdvisor.com, trust

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Credits: The Times By: Laura Whateley “As ‘thousands’ of fake hotel reviews prompt a warning to travellers, we examine the facts and urge holidaymakers to exercise caution when using TripAdvisor.com” “Corruption of information and abuses of the site are growing,” Mr Emmins (KwikChex Co-Founder) says. “We have studied TripAdvisor for eight months, evaluating almost every […]

My name wasn’t my fault, but ending the jokes is torment

4th June 2011

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KwikChex, roger boyes, the times, thetimes.co.uk

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Credits: The Times By: Roger Boyes “It was only a matter of time before reputation managers caught up with people who don’t play football for Manchester United. People like me. After all, it’s not just celebrities who have reputations to lose.” “The new web-cleaners promise to sort this out. These reputation managers say they can […]

PR agents conceal celebrity sins from search engines

3rd June 2011

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celebrity sins, KwikChex, PR, Ryan Giggs, the times

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Chris Emmins, co-founder of Kwikchex, said he had been approached in the past week by three celebrities who panicked after seeing how quickly the footballer Ryan Giggs’s name had been spread online. The company turned down the work “on principle”, but the three men – an actor, an author, and a politician – all wanted […]

Yours for a price — a better reputation online

2nd June 2011

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Howarth House Hotel, KwikChex, Reputation, St Annes, the times, www.thetimes.co.uk

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Credits: The Times By: Billy Kenber “Hotels and authors are paying agencies to boost their rankings on review websites and discredit their rivals.” “Other companies take a different approach. Chris Emmins, co-founder of Kwikchex, works to remove false negative reviews posted by rivals or disgruntled former employees by providing TripAdvisor with proof that they were […]

That no-star review could cost you a packet

26th September 2010

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Brook Barn Country House, Chris Haslam, KwikChex, Royal Sportsman Hotel, the times, tripadvisor, www.thetimes.co.uk

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Credits: The Times By: Chris Haslam “Next time you leave a hotel feeling ripped off, hard done by or otherwise aggrieved, take a deep breath before posting that stinking review on TripAdvisor, because it could end up costing you thousands of pounds in legal damages.” “Chris Emmins is the co-founder of KwikChex, a company that […]