Posts Tagged ‘ Trefis Team ’

TripAdvisor’s $35 Fair Value Could Suffer From Fake Review Concerns

Sep 01, 2012

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ASA, fake review, Forbes, Trefis Team, tripadvisor, www.forbes.com

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Credits: Forbes By: Trefis Team, Contributor ‘…lately, the authenticity of the reviews on TripAdvisor’s website has once again come under scrutiny. TripAdvisor was even investigated by the Advertising Standards Agency (ASA) in September 2011 following growing criticism of its apparent failure to monitor fake comments posted on its website. As a result of the investigation, in […]

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