Credits: stuff.co.nz, By Mike Egan, 14th March 2016 This issue of authentication of the customer and whether they had actually dined at a restaurant was exposed recently in France where someone wrote a detailed negative review on a new restaurant called Loiseau Des Ducs several days before it had even opened. The French courts forced Trip Advisor to […]
Credits: BBC News Travel-rating service Trip Advisor is being investigated in Italy over concerns the site is not doing enough to prevent fake reviews. Above excerpts and read the full article on www.bbcnews.co.uk
Credits: It News By: Charis Palmer ‘Retailers to debate who owns data. American Express is planning to join the large pool of transaction data it holds on customers with that of organisations like TripAdvisor to help legitimise customer reviews.’ Above excerpts and read the full article: https://www.itnews.com.au
Credits: theBandBer.com ‘Back in 2010, a UK reputation management firm called Kwikchex launched a campaign against TripAdvisor for publishing allegedly libellous anonymous reviews about hotels. In particular, it has been working with the Advertising Standards Agency to demonstrate how unverified reviews sites can be abused. However Tennessee judge recently ruled that there was no defamation […]
Credits: Yahoo New Zealand ‘A former hotel employee says he was fired after a negative TripAdvisor review he thinks was posted by a disgruntled co-worker.’ Above excerpts and read the full story on www.yahoo.com
Credits: Mail Online By Emily Allen General manager Frank Long vowed to ‘deny everything’ if details of the scam emerged One review said it was the ‘friendliest airport hotel ever’ and made special reference to the staff “A hotel boss ordered his staff to write bogus reviews of his hotel after it had a series […]
Type ‘Appalling Hotels London’ into a Google search and it shows 576,000 results. Repeat the exercise, replacing the word ‘hotel’ with ‘restaurant’ – 372.000 results.
You can repeat this exercise anywhere with similar results. New York will get 627,000 results for restaurants and 82,700 for hotels – in fact type in just ‘disgusting hotel’ and Google declares 1,700,000 results and 1,440,000 for ‘disgusting restaurants.’
This is a simple way to understand how many accusations and criticisms are being placed on the web – and often the business owners on the receiving end are not even aware of the damage being done – and are not deserving of the criticisms. In the results you will find many mentions of leading brands such as Hilton (49,900 ‘disgusting’ results), and Marriiott (45,800).
KwikChex.com has been conducting research to define the scale and significance of the problems of online reputation and bad and fake reviews.The scale is astonishing – thousands of websites and blogs are already online carrying millions of reviews. Most reviews are anonymous and are often almost completely unmoderated.