Posts Tagged ‘ TripAdvisor.com ’

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Updated 3rd July 2012 KwikChex has now published ratings on the first named travel review sites. Background Reviews sites, are fundamentally asking consumers to trust / believe in the information they provide on businesses. They are highly influential in consumer opinion and decision making. Small businesses in particular can be made or broken according to […]

Credits: Digital Journal By: Roderick Eime “TripAdvisor.com, arguably the most influential source of hotel reviews, has released its much anticipated Travelers Choice Awards for 2012. But not all hotels agree.” “Another company, UK-based KwikChex.com, is specifically targeting TripAdvisor in their efforts, placing pressure on the company to take more stringent measures in verifying reviews, including […]

Credits: The Times By: Laura Whateley “As ‘thousands’ of fake hotel reviews prompt a warning to travellers, we examine the facts and urge holidaymakers to exercise caution when using TripAdvisor.com” “Corruption of information and abuses of the site are growing,” Mr Emmins (KwikChex Co-Founder) says. “We have studied TripAdvisor for eight months, evaluating almost every […]

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