Posts Tagged ‘ tripadvisor ’

Hometripadvisor
'Your team has done a fantastic job to remove these 2 fake reviews. On behalf of all our team here in Marrakech, we want to say: Thank you, Merci, Grazie, Obrigado, Gracias... As a small independent hotel, with limited resources and facing unscrupulous competitors, now we can say that justice is done. Finding your company was a tremendous relief for us. Now we know there's hope so that we can protect our online reputation.
-- Mr A, Aug-17 --

‘Your team has done a fantastic job to remove these 2 fake reviews. On behalf of all our team here in Marrakech, we want to say: Thank you, Merci, Grazie, Obrigado, Gracias… As a small independent hotel, with limited resources and facing unscrupulous competitors, now we can say that justice is done. Finding your company […]

Title: TripAdvisor denies unfairly penalising businesses for posting fraudulent reviews Credits: The Caterer, By Janet Harmer, 10th Feb 2017 'Action taken by TripAdvisor to put a stop to fraudulent postings on its online review site is often carried out unfairly and inconsistently, according to online reputation management firm, KwikChex.' 'Chris Emmins, co-founder of KwikChex, said [...]

Credits: The Sun, by Kathryn Cain ‘CHINESE fraudsters operating a sophisticated “fake reader factory” have taken down travel website TripAdvisor’s page on the country’s top social media app.’ ‘Two years ago a Bournemouth-based online reputation management company cast specific doubt on the integrity of TripAdvisor’s Chinese operation. Chris Emmins, co-founder of KwikChex, found some “amazingly […]

Credits: 4hoteliers.com, 26th April 2016 After examining more than forty thousand TripAdvisor reviews of all star-rated hotels in Hong Kong in a recently published study, the study warns that the high proportion of suspicious reviews should ring an ‘alarm bell’ for customers. Around 20% of online hotel customer reviews may be unreliable or fake, according […]

Credits: Telegraph By Hugh Morris TripAdvisor criticised after closed Tunisian terror hotel given top award The validity of TripAdvisor’s coveted Traveller’s Choice awards has been called into question after a 2016 recommendation was bestowed on the hotel in Tunisia where an Islamist terrorist attack left 30 British holidaymakers dead last summer. Chris Emmins from KwikChex, […]

Credits: ABC News Australia Influential American travel website TripAdvisor is investigating claims Australia’s largest residential apartment developer is “cheating the system” by preventing guests at its luxury hotels from submitting negative reviews. Above excerpts and read the full article on www.abc.net.au

Credits: The Independent By: Chris Green Chris Emmins, co-founder of the online reputation management firm KwikChex, said customers who received legal letters should try not to panic. “For consumers that have genuine cause for complaint, they should not be intimidated by such threats,” he said. Above excerpts and read the full article on www.independent.co.uk

Credits: TravelMole B&B owners are being urged to share their experiences of negative and fake reviews as part of a major Government probe. The Competition and Markets Authority has launched an investigation into online review sites to check the information posted is ‘genuine, relevant and trustworthy’. Above excerpts and read the full article on www.travelmole.com

Credits: Above the Law By: Matthew Adams Online posts often enjoy an anonymity that lures people into a false sense of security. Coupled with the inherently impersonal nature of the internet, the impact from user generated online content can be devastating to a business. A word of caution is due to the unscrupulous business that […]

Credits: The Guardian By: Will Coldwell TripAdvisor’s fraught relationship with the travel industry. Mention of KwikChex’s group action against TripAdvisor over reviews believed unfair and damaging to businesses. Also investigation launched by the Advertising Standards Authority (ASA) in 2011 into TripAdvisor after KwikChex filed a complaint on behalf of business owners upset at what they […]

Credits: Mail Online By: Lizzie Edmonds * Chris Hobson, 46, who wrote 512 reviews in 2013, is site’s ‘top reviewer’ * But he is now facing legal action over one of his scathing critiques * Director of Double Barrel Steakhouse and Grill claims his words are libelous * Sarah Bird says man threatened poor score […]

The recent ruling by the European Court of Justice in which Google were held responsible for the effect of links containing unwelcome information about an individual and were ordered to remove the links has sparked great debate – but this is just the beginning of potential legal issues affecting many Internet companies – and potentially […]

Credits: Phuket Gazette By: Bill Barnett Another interesting site, KwikChex, is seizing an opportunity to lead the space in online reputation and internet defamation. Here, proof of quality is meant to assure customers that what they read online is credible and real. Above excerpts and read the full article on www.phuketgazette.net

L’annuncio che l’Autorità Italiana garante della Concorrenza e del Mercato stia indagando sulle recensioni false di TripAdvisor è l’ultimo di un numero crescente di iniziative legali che cercano di garantire correttezza e la precisione nelle informazioni fornite ai consumatori. Le autorità di tutto il mondo stanno riconoscendo che le imprese di siti web che trasportano […]

The announcement that the Italian Competition Authority are investigating TripAdvisor over fake reviews is the latest in a growing number of legal initiatives that seek to ensure fair play and accuracy in information being provided to consumers. Authorities around the world are recognising that website businesses carrying reviews and complaints are hugely influential when it […]

Credits: The Conversation By: Stephen King The internet is an endless source of information. But who is liable if the information is wrong or, at least, misleading? Above excerpts and read the full article on www.theconversation.com

Credits: Mail Online By: Ted Thornhill * TripAdvisor user left review of Lincoln City hotel it’s claimed is ‘malicious’ * ’12Kelly’ wrote that some staff at The Ashley Inn ‘were high or drunk’ * The anonymous user also alleged that the owner smoked drugs * At the time of writing 158 reviews of the hotel […]

Credits: Mail Oneline By: Sam Webb * Restaurants and hotels report rise in diners dropping website’s name * They threaten to post negative review if they don’t get free food or wine * One steak house owner says alarming trend ‘just isn’t right’ Above excerpts and read the full article on www.dailymail.co.uk/

As reported in the international media, investigations by KwikChex regarding the effectiveness of review fraud detection have led to the exposure of a major flaw in the TripAdvisor systems. The abuse was carried out using the daodao.com site – TripAdvisor’s site in China. Just a handful of ‘reviewers’ were responsible – posting an extraordinary number […]

Credits: Travel Mole TripAdvisor has removed at least 10,000 reviews from its Chinese website daodao following complaints that they were fake. Online reputation management company KwikChex is now calling for the site to be suspended until a “very thorough audit” can take place and new systems installed to better detect fraud. It claimed that the […]

Credits: Tnooz By: Karthick Prabu Daodao, the local imprint of TripAdvisor in China, is the subject of an investigation after a damning report into the validity of its reviews. The report by KwikChex, the UK-based online reputation management company which has been a ongoing thorn in the side of the user review service for years, […]

Credits: The Telegraph By: Jolyon Attwooll New research has highlighted thousands of suspect reviews on the Chinese domain of TripAdvisor The authenticity of TripAdvisor reviews is under the spotlight again after new research revealed thousands of suspect postings on the Chinese version of the website. The study, carried out by Kwikchex, an “online reputation management” […]

Credits: Mail Online By: Victoria Woollaston * More than a fifth of Americans have reviewed a product they’ve never used * This rises to almost a third of parents with children under 18 * The majority (32%) claimed they did so simply because ‘they felt like it’ * While 22% admitted they just didn’t like […]

Credits: The Telegraph By: Natalie Paris ‘Reservations have been raised regarding TripAdvisor’s policy of erasing old reviews following a hotel’s renovation.’ ‘Reviews are only helpful if they have been written recently anyway, online investigation authentication service KwikChex argued this week.’ “KwikChex firmly believes that reviews over two years old on the TripAdvisor site serve no […]

Credits: Halifax Courier ‘A Halifax businessman is at loggerheads with TripAdvisor after his restaurant rating slumped from from top spot to 122nd out of 136. TripAdvisor removed 280 reviews after its fraud detection systems indicated suspicious activity. But, Ziggy Hussain who runs Ziggy’s Spice House, said the huge growth in popularity is down to him […]

Credits: Mail Online, By: Mark Palmer ‘But critics say the website is quicker to dispute reviews that are over-positive than those that are particularly negative. The story of Ziggy Hussain, who owns an Indian restaurant in Halifax called Ziggy’s Spice House, is instructive. After receiving excellent reviews, more than 250 were deleted by TripAdvisor because […]

Credits: Mail Online, By: Mark Palmer ‘By sharing all your experiences, you’re helping other travellers make better choices and plan their dream trips. That’s what you are told before posting a review of a hotel or restaurant on the website TripAdvisor. But better choices and dream trips don’t always come into it. You might just […]

Credits: news.com.au ‘A BEAUTIFULLY restored boat serving Michelin-starred food. Divers on hand to catch any fish on the menu. Countless reviews describing the cooking as ‘simply divine’. This restaurant sounds too good to be true. Trouble is, it was. Because when dozens of foodies headed to Oscar’s to sample the ‘mind-blowing’ food after reading its […]

Credits: Fox News ‘Fake reviews of a restaurant named Oscar’s, billed as having “Michelin-starred food,” reportedly had diners looking for the eatery in an alley filled with garbage cans.’ ‘“The listing featured over-the-top reviews for a fake business, but it went undetected for more than two months,” Chris Emmins, co-founder of the online reputation management […]

Credits: Yahoo News UK & Ireland ‘The TripAdvisor profile for Oscar’s boasted that staff in diving gear would swim down to catch whatever fish the customer wanted’ ‘It was billed as one of the best places to eat in Britain with “amazing” and “mind blowing” Michelin-starred food on offer. And its setting sounded especially magical: […]

Credits: The Telegraph By: Victoria Ward ‘Its “mind-blowing” food was said to rival the best in the world while its romantic setting in the hull of a ship left awestruck diners raving about the experience.’ ‘With staff dressed in diving gear ready to catch whatever fish the customer ordered and a changing location dependent on […]

Credits: The Telegraph By: Daniel Johnson ‘A businessman set up a fake restaurant with glowing reviews in a bid to expose the apparent failings of the TripAdvisor website, prompting baffled customers to be led down a backstreet alleyway.’ ‘Oscar’s was billed as having “amazing” and “mind blowing” Michelin-stared food, built in the hull of an […]

Credits: Mail Online By Eleanor Harding * Oscar’s was billed as one of the best places to eat in Britain * The staff ‘would swim to catch whatever fish the customer wanted’ * Bookings began to flood in after the eatery supposedly opened on May 1 * Diners were baffled when they arrived at an […]

Credits: Telegraph Travel By: Oliver Smith ‘TripAdvisor has come under fire after its fraud detection systems failed to prevent a non-existent business becoming one of the most highly-rated restaurants in a popular seaside town.’ ‘Chris Emmins, co-founder of the online reputation management firm KwikChex, said the listing cast doubt on TripAdvisor’s ability to spot fraudulent […]

Credits: Caterer and Hotelkeeper By: Neil Gerrard ‘TripAdvisor has removed hundreds of positive reviews for a Halifax restaurant, causing it to crash from being the number one business in the area to near bottom, amid suspicion that many of the reviews were fake.’ ‘KwikChex has now asked TripAdvisor to allow an independent IT expert to […]

Credits: Travel Weekly, USA By: Danny King ‘Paris-based hotelier Accor said it had placed one of its executives on a leave of absence after learning that he had posted more than 100 reviews of both Accor-operated hotels and competing properties on TripAdvisor under an assumed alias.’ ‘The U.K.-based online reputation-management firm KwikChex identified Peter Hook, […]

Credits: Travel Blackboard, Asia Edition By: N.J. ‘Review website, TripAdvisor is under the reliability scope again, after a hotel group’s employee has admitted to posting up to 100 anonymous hotel reviews on the site.’ ‘According to the report, Mr Hook had been publishing reviews under the name ‘Tavare’ since 2010, but was caught out by […]

Credits: Travelers Today By: Katie McFadden ‘Do you always trust travel reviews on sites such as TripAdvisor? You might want to be more careful. A hotel executive was recently busted for posting reviews about his hotels and rivals.’ ‘According to Telegraph Travel, Peter Hook, a communications manager for Accord hotels in Asia and the Pacific […]

Credits: The Telegraph By: Oliver Smith ‘A senior executive at one of the world’s largest hotel groups has admitted breaching TripAdvisor’s rules by posting dozens of glowing reviews about the firm’s properties.’ ‘Peter Hook, who describes himself on Twitter as “director of propaganda” for Accor hotels in Asia and the Pacific, also published a number […]

Credits: Caterer and Hotelkeeper by Neil Gerrard. ‘Consumer reviews website TripAdvisor has pledged changes to the way it handles information regarding the opening hours of businesses featured on its site, after restaurateurs highlighted a series of inaccuracies that then proved hard to correct.’ ‘Chris Emmins, from online reputation management company Kwikchex, which has also helped […]

Credits: Travelmole ‘Police are investigating claims of abuse by six bed and breakfast operators following their appearance on a TV programme, Four in a Bed. One of the owners who appeared in the Channel 4 series claims to have been sent excrement through the post, according to a report in trade journal Caterer and Hotelkeeper. […]

Credits: theBandBer.com ‘Back in 2010, a UK reputation management firm called Kwikchex launched a campaign against TripAdvisor for publishing allegedly libellous anonymous reviews about hotels. In particular, it has been working with the Advertising Standards Agency to demonstrate how unverified reviews sites can be abused. However Tennessee judge recently ruled that there was no defamation […]

Credits: The Sunday Times By: Chris Haslam ‘The owner of a six-room guesthouse on the Isle of Lewis has become the first hotelier in Britain to be granted the right to sue TripAdvisor.’ ‘…however, TripAdvisor successfully argued that the case was beyond the remit of a small-claims court and should be heard in a higher […]

Credits: Mail Online By Emily Allen General manager Frank Long vowed to ‘deny everything’ if details of the scam emerged One review said it was the ‘friendliest airport hotel ever’ and made special reference to the staff “A hotel boss ordered his staff to write bogus reviews of his hotel after it had a series […]

Credits: NBC News By: A. Pawlowski, NBC News contributor ‘Travelers may love TripAdvisor.com, but hotels often gripe that unverified bad reviews have cost them customers. Now a former hotel worker says a questionable review cost him his job. “I’ve never heard of anyone being targeted specifically and actually being fired over a TripAdvisor review,” Fred […]

Update 09/10/12 The case of Fred Keeler, the worker fired after a review published on TripAdvisor was taken up by NBC News in an article published 5th October – https://www.nbcnews.com/travel/travelkit/hotel-worker-tripadvisor-review-cost-me-my-job-6289095 This follows a previous case in the UK, when David Marshall, an Edinburgh bus driver was sacked after being the subject of a TripAdvisor review. On […]

Credits: Ad Age By: Michael Learmonth ‘Online reviews can make or break a local business, which is why the incentive to cheat with paid-for, malicious or fraudulent reviews is so great. Weeding out fraud is an inexact science; sites such as TripAdvisor, Google+ Local and Yelp use a mix of algorithms and human moderators to […]

Credits: Mail Online By: Paul Harris ‘Richard Gollin took on the corporate might of TripAdvisor after customers confirmed they had cancelled bookings because of criticism they read on the site, widely viewed as the travellers’ bible.’ ‘Chris Emmins of KwikChex, which investigates online reviews, believes there could be up to ten million fake postings among […]

Credits: The Sunday Times By: Chris Haslam ‘A new wave of fraudsters is posting bogus accounts of theft and injury on TripAdvisor to back up false insurance claims, according to hoteliers.’ ‘Chris Emmins, of the online reputation management company KwikChex, says: “We’ve had more than 40 requests from hoteliers in this situation. It’s fairly frequent, […]

Credits: Forbes By: Trefis Team, Contributor ‘…lately, the authenticity of the reviews on TripAdvisor’s website has once again come under scrutiny. TripAdvisor was even investigated by the Advertising Standards Agency (ASA) in September 2011 following growing criticism of its apparent failure to monitor fake comments posted on its website. As a result of the investigation, in […]

Credits: The Olive Press By: James Bryce ‘This eclectic mix of clientele has inevitably influenced the variety of food and hotels on offer, something which has resulted in an interesting mix being thrown up by TripAdvisor.’ ‘The overall feeling regarding TripAdvisor seems to be one of scepticism, with a cautious acknowledgement of the benefits it […]

Credits: The Seattle Times By: Christopher Elliott ‘Online travel giant isn’t very transparent about the way it operates, says columnist Christopher Elliott.’ ‘TripAdvisor.com, which claims to be the world’s largest travel site, bills itself as a place that offers “trusted advice from real travelers.” Corcoran, an office administrator in Baltimore, says that trust was broken when […]

Updated 3rd July 2012 KwikChex has now published ratings on the first named travel review sites. Background Reviews sites, are fundamentally asking consumers to trust / believe in the information they provide on businesses. They are highly influential in consumer opinion and decision making. Small businesses in particular can be made or broken according to […]

BBC Fake Britain investigates the damage caused by fake Trip Advisor reviews to KwikChex Members Howarth House and Medieval Lodge. The Broadcast on the iPlayer has now expired  – the next available viewing according to BBC is at 02:55am Thursday 7th June BBC1

The proposed changes to UK defamation laws that were included in the Queen's Speech last week would have a profound effect on online reviews.  The government has made clear its intentions to support free speech, while also enabling claimants to protect their reputation by securing removal of defamatory material without undue delay - and to [...]

Credits: Yahoo Philippines “Travel review sites have come to exert phenomenal authority over where we stay and where we eat, with the likes of TripAdvisor and Booking.com now holding millions of reviews from travelers. Those reviews, of course, are only useful as long as they can be trusted, and in recent years it’s been increasingly asserted by hoteliers […]

Credits: USA Today By: Laura Bly In the latest round of an ongoing debate over the reliability of hotel reviews on TripAdvisor and other travel review sites, U.K.-based reputation management company KwikChex is launching a ratings system that ranks the sites on sliding scale. According to Tnooz.com, KwikChex will award as many as five stars for sites where reviewers are […]

  Google Reviews, TripAdvisor and Yelp are regarded as the most unreliable review sites, according to a new ratings system introduced by the online reputation management firm, KwikChex. Chris Emmins, co-founder of KwikChex, said that the five-tier ratings system, which is currently being introduced to its own online site, is intended to provide consumers with […]

  “Reviews You Can Trust”. It always was a bold slogan, but last month Tripadvisor was officially told to remove it from its British website. The country’s advertising watchdog decided you couldn’t tell which reviews were real, and which were simply made-up. But now, one similar site says it may have found a way. Keith […]

Credits: The Telegraph Travel By: Oliver Smith ‘New evidence of hoteliers attempting to manipulate their ratings has increased the pressure on TripAdvisor to improve its screening procedures.’ ‘Pressure is growing on TripAdvisor, the travel review website, to improve its screening procedures following the emergence of new evidence of hoteliers attempting to manipulate their ratings and of […]

Credits: USA Today – Travel By: Laura Bly ‘To many hoteliers and their guests, TripAdvisor’s Hotel Popularity Index — a destination-specific ranking based on quantity, quality and recency of content written about the hotel on the site — is an indispensable and influential tool.’ ‘While TripAdvisor “does a good job for a lot of people, […]

Credits: PeterGreenberg.com By: Phil Baker ‘It’s easy to find hotel reviews online, but honest, unbiased honest customer reviews are harder to spot. Tech columnist  Phil Baker reports on new findings and reviews the latest technology to see if there’s a better way.’ ‘There’s another option that I recently discovered that’s taking a novel approach to […]

Credits: Travelmole By: Bev Fearis ‘TripAdvisor has decided to remove its new ratings system following criticism from hospitality businesses. The review website introduced a new scoring system out of five last week but the initiative immediately came under fire. KwikChex thanked TripAdvisor for its swift action in removing the ratings system.’ “We believe that the […]

Credits: The Telegraph Travel By: Oliver Smith ‘TripAdvisor is to scrap its controversial new “ratings” system, which allows reviewers to mark hotels, restaurants and attractions without leaving a written review.’ ‘KwikChex, the online reputation management company, which has frequently spoken out against TripAdvisor’s methods, described it as “baffling”. Chris Emmins, chief executive of KwikChex, said: “It […]

Credits: Manchester Evening News By: Sarah Dunn ‘Griffiths posted a stream of up to 30 detrimental online reviews on tripadvisor and other sites about The Good Life – owned by the ex partner of her husband, Adrian.’ ‘She slated the vegetarian restaurant, claiming staff were ‘cold and unattentive’, ‘the vegan option wasn’t vegan’ and there were […]

Credits: The Telegraph Travel By: Charles Starmer-Smith ‘A hygiene expert has warned that people who make unsubstantiated allegations about food poisoning in reviews on user-generated websites such as TripAdvisor could face legal action. “It’s almost impossible to say with any certainty that food poisoning came from any one meal, so making these kind of threats could […]

Credits: The Telegraph Travel By: Charles Starmer-Smith ‘Following the Advertising Standards Authority’s ruling that TripAdvisor can longer claim all its reviews are by “real travellers”, Charles Starmer-Smith calls for the website to re-think the way its reports are checked. There are hoteliers queuing up to welcome the Advertising Standards Authority’s ruling that TripAdvisor can no longer […]

Credits: CNN By: Marnie Hunter ‘Phrases such as “reviews you can trust” and “reviews from real travelers” have misled TripAdvisor users in the United Kingdom, according to a judgment issued Wednesday by the Advertising Standards Authority in Britain. The decision comes in response to a complaint filed by a reputation management firm and two hotels, claiming […]

Credits: Mail Online By: Sean Poulter ‘TripAdvisor can no longer claim to offer ‘trusted and honest’ reviews, the advertising watchdog has ruled. It said that because the world’s biggest travel website does not vet its 50 million users’ comments, it cannot guarantee they are genuine.’ ‘It has faced claims that some establishments are being given poor […]

Credits: The Telegraph Travel By: James Hall, Consumer Affairs Editor ‘It follows complaints that some unscrupulous hoteliers have posted fake comments on the site to boost their own business or sabotage others. The advertising watchdog said that because reviews can be posted on the site without any form of verification, Tripadvisor must no longer claim […]

Credits: PC Advisor By: Carrie-Ann Skinner ‘Regulator upheld complaint that website doesn’t check comments are from real travellers The Advertising Standards Authority (ASA) has slammed holiday-reviews site TripAdvisor, claiming it’s “misleading” web users. KwikChex Ltd and two hotels made complaints over the site’s claims that it offered “trusted advice from real traveller”, “reviews you can […]

Credits: BBC News ‘TripAdvisor has been ordered to rewrite some of its marketing claims by the UK’s Advertising Standards Authority. The ruling follows complaints by hotels that the site had said that its holiday reviews could be “trusted”. The watchdog said that the ruling served as a warning to all sites with user-generated material. It […]

Credits: The Guardian By: Steven Morris ‘Advertising watchdogs have criticised the travel website TripAdvisor for asserting that all contributions on its pages were honest and from real travellers. But some hoteliers and others in the hospitality trade claim the site is open to abuse, for example from rivals keen to attack an establishment’s reputation. Two […]

Credits: Irishtimes.com By: CONOR POPE, Consumer Affairs Correspondent ‘THE IRISH Hotels Federation has welcomed a ruling published by the British Advertising Standards Authority this morning which prohibits travel website TripAdvisor from claiming or even implying the hotel reviews it carries are “honest, real or trusted”. The federation also called on all travel review websites to […]

Credits: The Press Association ‘TripAdvisor has been told it cannot claim all of its reviews are written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the travel site are genuine are “misleading”. The ruling came after complaints highlighted statements on the TripAdvisor website which claimed: “reviews you can trust”, […]

Credits: Tnooz By: Linda Fox ‘The UK advertising regulator upheld a complaint from online reputation firm Kwikchex and two hotels which argued wording on TripAdvisor’s UK website, such as “reviews you can trust…from real travellers…and trusted advice from real travellers”, was misleading because the company could not prove reviews were genuine or from real travellers.’ Chris Emmins […]

Credits: Scotsman.com ‘An ADVERTISING watchdog has told the travel website TripAdvisor it could not claim that all of its reviews were written by real travellers. The Advertising Standards Authority (ASA) said claims that all reviews on the site were genuine were “misleading”.’ Above excerpts and full story from www.scotsman.com

Credits: Campaign By: Loulla-Mae Eleftheriou-Smith, campaignlive.co.uk ‘The advertising watchdog has told TripAdvisor, the travel reviews site, it can no longer claim or imply that all the reviews on its site are from “real travellers” or are “honest”, “real” or “trusted”. The Advertising Standards Authority looked into three complaints, one from online reputation management company KwikChex […]

Credits: The Drum ‘Claims by Tripadvisor.co.uk that its “Reviews you can trust” statement, alongside claims that the site carried “reviews from real travelers” and that it offered ‘trusted advice from real travellers’ was untrue, and banned the company from using similar claims in the future. Three complaints were received by the Advertising Standards Authority, from […]

Credits: Travolution ‘A complaint about the authenticity of Tripadvisor reviews has been upheld by UK watchdog the Advertising Standards Authority. The complaint by online reputation specialist KwikChex Ltd centred on the site’s claims of the authenticity and trustworthiness of its reviews. Tripadvisor had claimed the site featured more than “50 million honest travel reviews and […]

The complaint centred on TripAdvisor’s claims of the trustworthiness and reliability of reviews posted on their website. It was made because of what we regarded as exaggerated claims by TripAdvisor regarding the trustworthiness of reviews on their website, which are all unsubstantiated – without even verification that authors of comments left on the site are […]

Credits: Digital Journal By: Roderick Eime “TripAdvisor.com, arguably the most influential source of hotel reviews, has released its much anticipated Travelers Choice Awards for 2012. But not all hotels agree.” “Another company, UK-based KwikChex.com, is specifically targeting TripAdvisor in their efforts, placing pressure on the company to take more stringent measures in verifying reviews, including […]

KwikChex member Medieval Lodge in Hastings, UK today had a fake review removed from their TripAdvisor profile after the BBC reported the distress and damage being caused on their flagship breakfast news programme. KwikChex has traced the person responsible and is considering further action. Watch the BBC news clip. Further information and update on this […]

Voyager’s World, Bangalore, India – December 2011 Is that Review Genuine? The reviews on travel review websites look good and glowing. But how trustworthy are such reviews? Firoz Fazil finds out. Excerpts from article: “If you start with the fact that there is no verification process – not even to confirm that is a genuine […]

“(Reuters.com) – TripAdvisor, the world’s largest travel site with 20 million members, has completed its spin-off from travel website operator Expedia.” “UK reputation management firm KwikChex would take umbrage with the term ‘authentic review’; a non-transactional site, there’s no guarantee that people who review properties on TripAdvisor have actually stepped foot in them. KwikChex represents […]

Credits: Tnooz By: Chris Emmins, chief executive of KwikChex “When KwikChex first started publicly challenging TripAdvisor, many were concerned it was an attempt to suppress freedom of speech. Some had the impression that it was being driven by sub-standard businesses which simply couldn’t take criticism. On both accounts, nothing could have been further from the […]

Credits: The Telegraph – Travel “Guests are attempting to blackmail hotels and businesses into paying hundreds of pounds by threatening to write bad reviews on the online site TripAdvisor, it has been reported. “ “TripAdvisor carries more the reviews which it claims are honest, reliable and written by “real travellers around the world”. But online […]

The Times has reported on cases brought to their attention by KwikChex that involve coercing business owners by threatening to publish comments on TripAdvisor. The article features three businesses that have recently come to KwikChex for assistance. KwikChex can confirm that they have started actions on their behalf and are grateful to the media for their help […]

Credits: Mail Online By: Sophie Freeman “Hotel guests are using the threat of a bad review on Tripadvisor to blackmail owners into paying hundreds of pounds ‘compensation’ – even when there was nothing wrong with their stay.” “Last month, MailOnline reported that hotel owner Deborah Sinclair was taking legal action after Tripadvisor placed a ‘red […]

Credits: The Telegraph – Travel By: Oliver Smith “TripAdvisor, the travel review website, may have to change the way it operates if proposed changes to defamation laws go ahead and a new complaint being considered by the Advertising Standards Agency (ASA) is upheld.” “Several hoteliers are also taking legal action individually against the website for […]

Credits: Caterer and Hotel Keeper By: Neil Gerrard “TripAdvisor is to launch a customer support phone number for registered owners and managers on the online reviews website, which is set to go live today.” “The move comes following an intense period of publicity for the controversial website, which faces pressure and the threat of legal […]

Almost everyone would acknowledge that the worldwide web is saturated with fraud and deceit. Online defamation is soaring and both consumers and reputable businesses suffer. KwikChex believes that significant improvements to reliability of information are readily achievable and obviously desirable. We are inviting a wide range of businesses, including some of the most influential such […]

Following in the wake of actions taking place regarding the Riverside Hotel in Evesham, UK, KwikChex is taking immediate steps regarding a warning of similar action against one of our members. The Lancers B&B in Tunbridge Wells, UK received an email from TripAdvisor threatening various punitive actions that they state could be taken against the […]

Deborah Payne owner of The Riverside Hotel in Evesham, UK contacted KwikChex after TripAdvisor posted a warning on the hotel’s listing alleging review fraud. Deborah categorically denied the allegations and said the warning was causing substantiated damage to her business. The review website responded by releasing statements that she or people associated with the business […]

Credits: The Blackpool Gazette “A HOTELIER fighting an online reviewing giant is calling on businesses to band together and stop reputations from being destroyed.” “The idea came after Mr Yates became involved with online reputation service KwikChex after a series of what he claims are fraudulent, inaccurate reviews of his Clifton Drive South establishment.”   […]

Credits: Mail Online By: Simon Tomlinson   “A hotelier is suing TripAdvisor over claims she has lost thousands of pounds in revenue after the travel website accused her of posting fake positive reviews. Deborah Sinclair is taking legal action after a ‘red flag’ was placed on the review page of the Riverside hotel which she […]

Credits: The Telegraph – Travel By: Andrew Hough “A businesswoman who operates a high-end hotel is facing financial ruin after a customer’s positive online review on TripAdvisor was suspected of being written by management.” “TripAdvisor carries more 50 millions reviews which it claims are honest, reliable and written by “real travellers around the world”. But […]

Credits: The Irish Times By: Karlin Lillington “In the UK, that anger has bubbled over into a complaint brought to the country’s Advertising Standards Agency by online reputation management company KwikChex, representing some 2,000 UK hotels.” “Kwikchex co-founder Chris Emmins told the Telegraph that the company made a similar complaint on behalf of hotels and restaurants […]

Credits: The New York Times By: Andrew Adam Newman “While Web sites like TripAdvisor, which is owned by Expedia, amass consumer reviews, Oyster relies instead on 45 full-time reviewers who stay in hotels incognito and post their reviews and photographs.” “Earlier this month, the Advertising Standards Authority in Britain announced it was investigating the veracity […]

Credits: The Mail Online By: Travelmail Reporter “TripAdvisor has removed the slogan ‘reviews you can trust’ from its website, replacing it with the phrase ‘reviews from our community’.” “The website is currently being investigated by the Advertising Standards Agency (ASA) over allegations that fake reviews have been posted on the site.” Above excerpt and full […]

Credits: The Independent By: Richard Hall “…But the veracity of reviews has been called into question by a group of 2,000 hoteliers, who approached online reputation management company KwikChex to investigate. The ASA responded to the concerns raised by KwikChex by announcing a formal investigation on September 1.” Above excerpt and full article on www.independent.co.uk

Credits: The Economist By: A.B “Thanks in part to a campaign by KwikChex.com, which helps companies manage their online reputations, TripAdvisor is expected to have to provide evidence to the ASA showing that taglines such as “You’ll find real hotel reviews you can trust at TripAdvisor” are fair.” Above excerpt and full article on www.economist.com

Credits: Technorati By: Kaleel Sakakeeny “Now we read in the usually reliable industry site, hotel marketing.com that the UK’s Advertising Standards Authority(ASA) is officially investigating the review giant because complaints have “reached monumental levels.” “If the ASA finds against TripAdvisor it could spell trouble for spin-off Expedia, a huge ad monger.” Above excerpts and full […]

Credits: Pinsent Masons, Out-Law.com “KwikChex believes that claims made by TripAdvisor are misleading and cannot be substantiated. Under the UK Code of non-broadcast Advertising, Sales Promotion and Direct Marketing (CAP Code), which sets out the rules on online advertising, it is prohibited for advertisers to make misleading claims and for those claims not to be […]

Credits: The Boston Globe By: Melanie Nayer “How many times have you Googled a hotel name and found a TripAdvisor review show up? How many times have you clicked on that link to read the review? How many of those reviews were fake?” Above excerpt and full article on The Boston Globe: www.boston.com

Credits: The Times By: Billy Kenber “The travel review website TripAdvisor is being investigated by the advertising watchdog over allegations that its claims to provide trustworthy and genuine reviews from real travellers are false.” “Chris Emmins, of the online reputation management company Kwikchex, has been studying TripAdvisor for eight months and said that he believed […]

Credits: The Telegraph By: James Hall “The advertising watchdog has launched a formal investigation into TripAdvisor, the travel review website, after thousands of hoteliers and restaurateurs claimed that its reviews are made up or defamatory.” “KwikChex.com, which helps companies manage their online reputations, approached the advertising watchdog and demanded that it looked into the complaints.” […]

KwikChex News Release 01/09/2011 The Advertising Standards Authority have written to KwikChex, confirming that they have considered the issues raised regarding TripAdvisor – and have decided to deal with it under their formal investigations procedure. TripAdvisor will be asked to respond and provide evidence to support their own position. This is one of a number […]

Credits: Argophilia By: Phillip Butler “The allegations by many are that, hotels were paying “agents” to “boost” their reviews – and to make their competition look bad. The Christian Science Monitor goes so far as to say the “problem” with fake reviews and endorsements if even greater than TripAdvisor’s suggested 10 million fake endorsements, CSM […]

More and more coverage is being given around the world to the problems of fake and unreliable online reviews – and the role of TripAdvisor in this growing phenomenon which is deceiving consumers and damaging many reputable businesses. USA The New York Times wrote about how “an industry of fibbers and promoters has sprung up […]

Credits: HotelNewsNow.com By: Stacey Mieyal Higgins “It’s a relatively new phenomenon—customers actually shaping a brand by commenting and sharing experiences. Yet travelers rely so heavily on peer experiences that to not manage it, to not stay on top of guest comments, is to ignore one of the most important parts of your brand.” “Chris Emmins, […]

Credits: The Times By: Stephen Bleach “The TripAdvisor system for exposing fake reviews on its website has serious flaws – can we expect genuine contributions anymore?” “This is further proof that TripAdvisor’s screening is poor,” said Chris Emmins, of the online reputation-management firm KwikChex. “Every day, the site is becoming more corrupted by false reviews.” […]

Credits: Caterersearch.com By: Janet Harmer 03/08/2011 A report that is claimed to include tens of thousands of defamatory comments and misrepresentation on review site TripAdvisor has been presented to the Advertising Standards Authority (ASA). Online reputation management firm KwikChex.com, which has also presented its findings to the Federal Trade Commission (FTC) in the USA, said […]

Credits: The Times By: Chris Haslam “The site comes under attack again as it is revealed several writers for hire post positive comments for cash.” “That’s worrying, says Chris Emmins of the online reputation-management company KwikChex. “The No 1 hotel in Rome is currently the Deko,” he says. “It opened in April and, after just 30 […]

Credits: The Times By: Laura Whateley “As ‘thousands’ of fake hotel reviews prompt a warning to travellers, we examine the facts and urge holidaymakers to exercise caution when using TripAdvisor.com” “Corruption of information and abuses of the site are growing,” Mr Emmins (KwikChex Co-Founder) says. “We have studied TripAdvisor for eight months, evaluating almost every […]

Online, peer-to-peer review sites like TripAdvisor hold immense sway over the reputations of hotels and resorts. But with many in the industry complaining of malicious or fraudulent reviews, Chris Lo asks if these sites are doing enough to protect hotels and travellers from misleading or defamatory material. Excerpt (from hotelmanagement-network.com) The problem with TripAdvisor With […]

Credits: The Sydney Morning Herald By: Ellen Creager “Now, a British reputation management company, KwikChex, is gathering unhappy hotel owners and travel providers in a group to fight back. It’s threatening to file class action suits in Britain and the United States for defamation and libel unless TripAdvisor changes its policies.” “The problem for TripAdvisor […]

Credits: The Times By: Chris Haslam “Next time you leave a hotel feeling ripped off, hard done by or otherwise aggrieved, take a deep breath before posting that stinking review on TripAdvisor, because it could end up costing you thousands of pounds in legal damages.” “Chris Emmins is the co-founder of KwikChex, a company that […]

As reported recently by the BBC, the existing action is against TripAdvisor. Thousands of unfounded, malicious and wholly unproven allegations are on their site which are damaging the reputation of blameless businesses. These include accusations of: Food poisoning Fraud and theft Racism Assault The Case Against TripAdvisor Expert legal advice has been provided that indicates […]

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