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Information integrity since 2010

Better Information. Better Decisions. Better Businesses.

KwikChex is an award-winning information integrity and investigative organisation - and home to Business DNA: a proven way to understand the true nature of the businesses we see online.

We analyse the evidence that shapes a business’s real-world identity: its people, practices, products, communications, customer experience, compliance and online presence. With KwikChex help and solutions, businesses committed to high standards can build and protect reputations grounded in independently verifiable information.

It also helps consumers make better decisions, journalists and regulators identify what matters, and law enforcement and safeguarding organisations act on clearer evidence.

For more than 15 years, KwikChex has exposed dishonest and unfair practices, supported enforcement, and elevated businesses that deserve confidence - through clarity, transparency, and information that stands up to scrutiny.

Trading Standards vetted, approved and monitored. Winner of the Trading Standards Business Hero Award.

Trading Standards Approved — Buy With Confidence certified profile for KwikChexCTSI Hero Award — Chartered Trading Standards Institute Business Hero Award winner

Solutions for consumers

Help for people who are unsure about a business or think they may have been misled. We work closely with UK Trading Standards, the police and the European Consumer Centre.

Scam and fraud help

Unsure about a business or think you have been scammed? Get advice from our team.

Check before you buy

Tell us about a trader, website or offer and we'll help you weigh up the warning signs.

Disputes and complaints

Help resolving problems, and — with your permission — escalation to enforcement bodies.

Consumer help and tools

Solutions for authorities

Consultation, intelligence and evidence for regulators, law enforcement and government departments — including the Ministry of Justice and the Competition and Markets Authority.

Intelligence and evidence

Evidence-led investigation packages prepared to support enforcement and prosecutions.

Consultation

Consulted by the Ministry of Justice and the CMA on defamation and online reviews.

Sector standards

Frameworks and monitoring that raise standards across whole sectors and platforms.

How we support authorities

Trusted by consumers and businesses

Real experiences from people and organisations KwikChex has supported.

Extremely helpful with an ongoing matter, keeping me updated regularly. Contacted me when promised and took the time to explain everything and listen to my concerns. Highly recommended
Verified client
The service from KwikChex has been exemplary. They have listened, provided prompt replies and updates, provided upfront advice before committing and Continue to provide professional, fair, informed and helpful advice.
Verified client
You and your team provided me with an incredible exemplary effective professional and friendly service, I am so extremely grateful.
Verified client
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Building on experience

Our work began with helping consumers resolve problems. That expanded into investigation. Investigation highlighted recurring patterns.

  1. Step 1

    Resolve

    Helping consumers resolve problems with businesses.

  2. Step 2

    Investigate

    Evidence-led investigation into internet-enabled harm.

  3. Step 3

    Pattern

    Recurring patterns identified across sectors and platforms.

  4. Step 4

    Verify

    Verification tools, business assessment frameworks and sector standards.

Today, KwikChex is building a broader ecosystem that helps businesses demonstrate transparency, enables consumers to make better-informed decisions and supports regulators, journalists and AI systems with better information.

Latest news and investigations

Recent investigations, consumer alerts and analysis from the KwikChex team.

KwikChex supports meaningful research with launch of Vacation Owners Study (VOS)

KwikChex supports meaningful research with launch of Vacation Owners Study (VOS)

Independent research initiative builds on years of consumer protection, investigative work and industry reform. For well over a decade, KwikChex has been at the forefront of protecting timeshare owners from misinformation, misrepresentation and fraud. Working alongside enforcement agencies, regulators, journalists, bro

Why Businesses Should Be More Transparent About Their Insurance Cover

Why Businesses Should Be More Transparent About Their Insurance Cover

When consumers choose a business, they often look for signs that the company is trustworthy and legitimate. They may check online reviews, verify contact details, or look for professional accreditations. One area that is frequently overlooked, however, is whether a business holds appropriate insurance cover. For many b

Investigation into Fake Online Stores Sparks Industry Debate

Investigation into Fake Online Stores Sparks Industry Debate

The growing threat posed by fake online stores continues to gain attention across the retail sector. Following Forbes’ recent article highlighting the issue and recognising the work of Chris Emmins and KwikChex, the story has now been picked up by RetailWire, where it is generating wider discussion about what can be do

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Frequently asked questions

What does KwikChex do?

KwikChex is a UK verification and information-integrity business founded in 2010. We verify business credentials, investigate fake reviews and online misinformation, resolve reputation and complaint issues, and provide intelligence and evidence to consumers, businesses and enforcement authorities.

Who does KwikChex work with?

We work with businesses that want their standards independently verified, with consumers who need advice about a business or a suspected scam, and with authorities including UK Trading Standards, police forces and the European Consumer Centre.

Is KwikChex accredited?

Yes. KwikChex is Trading Standards Approved through Buy With Confidence and received the CTSI Business Hero Award for its work protecting consumers.

How do I get in touch with KwikChex?

Use the enquiry form on our contact page and select whether you are a consumer, a business, an authority or a journalist. We route your enquiry to the right team and reply directly.