Seasons Holidays boss Barry Hurley convicted after driving at nearly 100mph

Timeshare boss convicted after police witnessed BMW undertaking traffic and driving excessively close to other vehicles 

Barry Hurley, the boss of timeshare company Seasons Holidays, has been convicted of a motoring offence after police recorded him driving at speeds approaching 100mph, undertaking another vehicle and driving excessively close to traffic ahead. 

The conviction comes as Hurley and Seasons Holidays face increasing scrutiny over a major dispute involving hundreds of timeshare owners, while separate civil proceedings involving allegations of fraud are progressing through the courts. 

There has been no finding of fraud against Seasons Holidays or Barry Hurley in those proceedings, and the driving conviction is entirely separate from the dispute involving Seasons owners. 

Nevertheless, the latest conviction adds another chapter to a history that includes previous consumer-protection prosecutions involving Seasons Holidays and, more recently, an Advertising Standards Authority ruling against another company controlled by Hurley. 

Nearly 100mph, undertaking and driving close behind other vehicles 

An official Certificate of Conviction obtained by KwikChex records that Hurley, 71, was convicted at Llanelli Magistrates’ Court on 29 July 2026 of driving without due care and attention, contrary to section 3 of the Road Traffic Act 1988. 

The offence occurred on the A40 at Carmarthen on 27 March 2026. 

The court record provides unusually detailed information about the conduct observed by a roads-policing officer. 

According to the certificate, an officer in an unmarked police vehicle began following Hurley’s BMW X5 after observing that its speed was a constant 90mph and at times reached close to 100mph. 

It records that Hurley undertook another vehicle by moving into lane one, passing it and moving back into lane two. He then drove “excessively close” to vehicles in front, causing them to move out of his way. The court record states that his driving fell below the standard of a reasonable and competent driver. 

Hurley was fined £440 and received six penalty points. He was also ordered to pay a £176 surcharge and £130 towards Dyfed-Powys Police’s costs. 

An independently accessible court listing also records case 63FH0099726 at Llanelli Law Courts on 29 July 2026 and identifies the offence as driving a mechanically propelled vehicle without due care and attention. 

Who is Barry Hurley? 

Hurley is the principal figure behind Seasons Holidays, a long-established UK timeshare and holiday ownership business. 

He also controls Luxury Lodge Estates Company Ltd. Companies House currently records Barry Thomas Hurley as the company’s active person with significant control, holding 75% or more of its shares and voting rights. 

His latest conviction comes at a particularly sensitive time for Seasons. 

KwikChex is currently assisting more than 200 Seasons owners directly and has accumulated extensive documentary and witness evidence concerning fractional products, Keys, Collections, rental and subletting arrangements, maturity payments, holiday availability and changes to the benefits owners say they were originally promised. 

Many more owners are challenging Seasons independently or through legal proceedings. 

KwikChex’s position is that there is compelling evidence of substantial consumer detriment which warrants investigation and, wherever wrongdoing or unfairness is established, redress and justice. 

Seasons’ previous encounters with Trading Standards 

The current owner dispute is not the first occasion on which Seasons’ business practices have attracted consumer enforcement attention. 

Historical Trading Standards investigations resulted in prosecutions concerning Seasons’ promotional and sales practices. 

Among them was a Carmarthenshire Trading Standards prosecution in 2002 involving misleading holiday promotion and pricing. 

Contemporary reporting of the Trading Standards material records that Seasons Holidays plc was fined £12,000 plus £2,053 costs. The then Head of Public Protection, Philip Davies, described the case as the culmination of enquiries into Seasons’ promotional activities over a period of years and criticised the companies’ response to enforcement advice. 

KwikChex has also recovered evidence of earlier consumer-protection proceedings involving Seasons, which forms part of the historical chronology now being assembled. 

That history assumes additional significance because in April 2025 solicitors acting for Seasons threatened KwikChex with defamation proceedings and described the company as having an “excellent and unblemished trading reputation”. 

KwikChex rejected the allegations and supplied evidence supporting its reporting. 

Hundreds of owners now challenging Seasons 

The contemporary dispute is substantially larger. 

The evidence being examined by KwikChex includes allegations and documentation concerning: 

• the way fractional/Keys products were represented and sold; 

• representations concerning property ownership, value and financial returns; 

• payments expected when fixed-term Keys contracts matured; 

• declining rental and subletting returns, including cases in which owners have been told they owe Seasons money; 

• reductions in holiday availability and changes to owner status, including “Core” membership; 

• the removal or alteration of benefits owners say formed an important part of their original purchases; 

• the position of owners at resorts including Slaley Hall and Belton Woods; 

• pressure on some existing owners to exchange established products for new products requiring substantial additional payments; and 

• finance used to fund purchases, including loans provided by Barclays Partner Finance. 

These remain matters requiring proper investigation and determination. Seasons has disputed a number of allegations made about its products and business practices. 

Fraud allegations before the courts 

Separate civil proceedings involving Seasons are also active. 

The proceedings include allegations of fraud. 

That distinction is important: an allegation of fraud in civil proceedings is not a finding that fraud occurred. 

KwikChex understands that the case is progressing in Cardiff and that disclosure and other case-management issues have recently been considered by the court. 

KwikChex will report further on those proceedings as authoritative court documents become available. 

Another Hurley company — ASA upholds all four complaints 

Regulatory scrutiny has not been confined to Seasons. 

On 12 February 2025, the Advertising Standards Authority published a ruling against Luxury Lodge Estates Company Ltd trading as Luxury Lodges, another company controlled by Barry Hurley. 

The advertisement promoted luxury residences as an investment and referred to returns of up to £83,454 over two years. 

The ASA investigated four issues. 

All four were upheld. 

Among other findings, the ASA concluded that the advertisement did not adequately explain the nature of its rental-income guarantee, failed to make sufficiently clear the risks associated with the property investment, and failed adequately to disclose applicable fees and charges. 

The regulator ruled that the advertisement must not appear again in the form complained of and instructed the company to ensure future advertising made investment risks, guarantees and relevant charges sufficiently clear. 

The connection is direct rather than speculative: Companies House identifies Hurley as the person with significant control of Luxury Lodge Estates Company Ltd. 

KwikChex seeking redress and justice 

KwikChex is continuing to gather evidence from Seasons owners and to provide information to relevant authorities, lawyers, politicians and media organisations. 

Its work on the Seasons dispute has already contributed to national media coverage, including the BBC’s Rip Off Britain investigation. 

KwikChex Founder and CEO Chris Emmins said: 

“The new conviction is entirely separate from the serious consumer issues we are investigating concerning Seasons Holidays, and we will not pretend otherwise. 

But Barry Hurley is the principal figure behind Seasons, and there is plainly a legitimate public interest in examining the history and conduct of the people controlling businesses when hundreds of consumers are reporting substantial detriment. 

We now have an extensive body of documentary and witness evidence concerning Seasons. Our priority remains obtaining redress and justice for affected owners.” 

Were you involved with Barry Hurley or his businesses? 

KwikChex is also expanding its historical investigation. 

We would like to hear from former employees, customers, business associates and others with first-hand knowledge or documentary evidence concerning Barry Hurley, Seasons Holidays or businesses with which he has been involved. 

We are particularly interested in historical information dating back to the 1980s and 1990s, as well as evidence relating to the development and operation of Seasons Holidays. 

Information can be provided confidentially. 

Further information and assistance for Seasons owners: SeasonsHolidays.Help